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Aug 8 2018

Women's Marketing Announces Expanded Amazon Services and Expertise

Marlea Clark

Women’s Marketing is thrilled to announce the expansion of our Amazon practice, with the appointment of Rina Yashayeva, VP, Marketplace Strategy as well as an exclusive partnership with leading Amazon brand protection expert, Market Defense.

Read the full story on PR Newswire.

Filed Under: Media, Industry News, Digital, Amazon

Jul 9 2018

Women's Marketing's Influencer Marketing Strategy Recognized by PR Daily Digital & Social Media Awards

Brooks Dibble

Women’s Marketing’s influencer program for our client, jane iredale, received Honorable Mention recognition in this year’s PR Daily Digital and Social Media Awards! The campaign drove brand awareness for the jane iredale brand, specifically the PurePressed® Base Mineral Foundation, through multi-media formats including blog, video and social posts. The campaign drove highly qualified traffic to the brand’s website supporting eComm sales among new consumers (over 81% of the sessions were new users).

Women's Marketing knows that a strategic influencer campaign can make magic happen for brands. Contact us today to discover what we can do for you!

Filed Under: Media, Industry News, Digital

Jun 22 2018

Andrea Van Dam Speaks at Chief Marketer

Brooks Dibble

Women’s Marketing CEO, Andrea Van Dam, was invited to speak at Chief Marketer’s “Marketing to Women in the #MeToo Era” workshop on June 19, where she shared fresh insights and data on what’s driving women to buy - and love - brands today in “What Women Want—Really.” At the heart of successful marketing to women are emotional connections, clear benefits and convenience. “We know that what women want goes way beyond the surface,” Van Dam said. “What matters to her today is No. 1, emotional connection to a brand.”

Filed Under: Media, Industry News, Digital

Jun 13 2018

Women’s Marketing Named “Agency of the Year” at Search Engine Land Awards

Brooks Dibble

Last night Search Engine Land celebrated the best search marketers in the business at the annual Landy Awards. The Women’s Marketing SEO team was onsite to accept top honors in the “Large Agency of the Year, SEO” category. So proud of our team and their hard work that earned this esteemed recognition. 

Filed Under: Media, Industry News, Digital

Jun 9 2018

Women's Marketing Named a Finalist in PR Daily's Digital & Social Media Awards

Brooks Dibble

We are thrilled to share that PR Daily’s Digital & Social Media Awards have recognized our campaign for long-time client, Iredale Mineral Cosmetics (jane iredale), as a finalist in the Influencer Marketing Campaign category. Winners will be announced in late June.

Filed Under: Media, Industry News, Digital

May 29 2018

Women’s Marketing Named to 2018 Search Engine Land Awards Shortlist

Brooks Dibble

We are thrilled to announce that Women's Marketing has been nominated in the "Large Agency of the Year, SEO" category in this year's Search Engine Land Awards! Read more about the awards and the upcoming event on June 12 at MoPOP in Seattle where winners will be announced. 

Filed Under: Media, Industry News, Digital

Apr 24 2018

Are you ready for voice? SEO Director John Morabito to speak at MarTech Wiz Webinar

Brooks Dibble

 Join our SEO Director, John Morabito, on the MarTech Wiz voice webinar, Thursday, May 3rd at 2pm. John will provide actionable ways to win Voice Search and the enviable "Position V" on Alexa, Siri, and Google Home. Register for the free webinar here.

 

Filed Under: Digital

Apr 24 2018

Women’s Marketing Named a Finalist in Glossy Awards

Brooks Dibble

Great news! Our campaign for Swedish women’s clothing brand Gudrun Sjödén has been named a finalist, Best Campaign by a Fashion Brand, in this year’s Glossy Awards. The Glossy Awards honor brands, media companies and tech firms that are transforming fashion and beauty. Click here to read more about the awards, and the upcoming event on June 14 in NYC where winners will be announced.

Filed Under: Media, Fashion

Apr 3 2018

Marjorie Powers Selected As 2018 Folio: Top Women in Media

Brooks Dibble

We’re proud to announce that Marjorie Powers, our SVP of CPG & Retail, has been named to Folio’s esteemed “Top Women in Media” list for the “Up and Comers” category. Marjorie is recognized as a rising star for her accomplishments, drive and leadership – we look forward to celebrating her honor alongside so many other talented, trail-blazing women at the awards luncheon in June.

Dec 19 2017

Amazon Spotlights Women's Marketing Success in First Agency Case Study

Ann D'Adamo

Women’s Marketing is proud to be the first agency to collaborate with Amazon on a case study. The story spotlights how we’ve leveraged Amazon Marketing Services to help our clients drive sales and ROI, boasting a 976% average ROAS across our AMS accounts.

Filed Under: Amazon