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Apr 3 2018

Marjorie Powers Selected As 2018 Folio: Top Women in Media

Brooks Dibble

We’re proud to announce that Marjorie Powers, our SVP of CPG & Retail, has been named to Folio’s esteemed “Top Women in Media” list for the “Up and Comers” category. Marjorie is recognized as a rising star for her accomplishments, drive and leadership – we look forward to celebrating her honor alongside so many other talented, trail-blazing women at the awards luncheon in June.

Dec 19 2017

Amazon Spotlights Women's Marketing Success in First Agency Case Study

Ann D'Adamo

Women’s Marketing is proud to be the first agency to collaborate with Amazon on a case study. The story spotlights how we’ve leveraged Amazon Marketing Services to help our clients drive sales and ROI, boasting a 976% average ROAS across our AMS accounts.

Filed Under: Amazon

Dec 13 2017

Telling the Natural Story: Women's Marketing Works with the Hain Celestial Group on Consumer Engagement

Brooks Dibble

We’re proud to share some of the marketing and strategy work we are doing for Hain Celestial’s core business pillars. As we move into 2018, the partnership continues and will mark a period of engaging retail promotions for the Hain Celestial brands, supported by comprehensive marketing and media activations.

Filed Under: Get to Know WMI

Nov 30 2017

Women's Marketing Recognized in Adweek for Innovative Insights Community

Ann D'Adamo

This article from Adweek touches on how Women’s Marketing is staying on the pulse of marketing and media, as well as the launch of our proprietary insights community, Glimmer – a tool that’s moving our clients’ business forward.

Filed Under: Get to Know WMI

Oct 13 2017

Sr. Director Social Media, Jenna Manula Linares, Contributes Influencer Marketing Article to Social Media Today | WMI

Ann D'Adamo

Jenna Manula Linares, Senior Director, Social Media at Women's Marketing is a contributor to Social Media Today. Here's an excerpt from her latest article, "Stop Feeding the Beast: Why Micro-Influencers Matter More"

Filed Under: Get to Know WMI

Oct 9 2017

Andrea Van Dam Interviewed on "Beauty Independent" About the Amazon Opportunity for Indie Beauty Brands | WMI

Ann D'Adamo
As entrenched beauty players sidestep Amazon, the e-commerce giant offers an unprecedented opportunity for indie beauty entrepreneurs. “It’s the new Walmart. For years, Walmart represented 30% to 40% of a brand’s business, and brands became beholden to it. What I like right now about Amazon is brands can do that kind of business, but Amazon is not holding them hostage,” says Andrea Van Dam, CEO of the agency Women’s Marketing. “They aren’t forcing them to spend money in certain ways to maintain distribution. That’s massive for smaller brands. They can really compete with larger brands because there’s virtually zero barrier to entry. It’s a great time to launch a brand.” Amazon is upending the traditional rules of beauty retailing, and that’s left many brands wondering about the rules of beauty distribution being written today. While the landscape is certainly evolving, Van Dam guided Beauty Independent through four phases of Amazon development that brands travel to generate formidable sales on the platform.

Read the full interview on Beauty Independent.

Filed Under: Beauty, Get to Know WMI, Amazon

Sep 28 2017

Viral Campaign for Vital Farms Calls "BS" on Egg Industry

Ann D'Adamo

Women's Marketing client, Vital Farms, recently launched a new campaign, which breaks down confusing egg industry lingo and educates consumers on the difference between cage-free and pasture-raised eggs. We’re proud to be handling the brand’s media strategy and execution, which includes a focus on driving online video views at scale using YouTube and social as the primary platforms. The campaign was a a collaboration between the brand's creative agency, Preacher, and PR agency, The Door. 

Filed Under: Industry News

Sep 15 2017

Andrea Van Dam Quoted in MediaPost

Ann D'Adamo

The science of AI (technology that artificially replicates the way the human brain perceives, reacts and learns) is quickly impacting how brands use and measure the impact of their visual marketing. Women’s Marketing CEO, Andrea Van Dam, is quoted in this recent Media Post article on the topic, and how it’s impacting engagement rates for marketers.

Filed Under: Media, Get to Know WMI

Sep 15 2017

Women's Marketing Launches MaraNatha's #TooGoodForJelly Integrated Campaign

Ann D'Adamo

Media Post recently spotlighted Women's Marketing integrated campaign for our client, MaraNatha (Hain Celestial Group), which launched last week. The campaign includes multi-media activation points across TV, Digital, Social and Out of Home, content partnerships with The Food Network and Cooking Channel, and influencer campaigns via PopSugar, Pure Wow and MindBodyGreen.

Filed Under: Integrated, Digital

Sep 5 2017

Women's Marketing Director, SEO Nominated For Female Search Marketer of the Year

Brooks Dibble

We’re proud to announce that our Director of SEO, Lily Ray, has been named a finalist in the 2017 Search Engine Land Awards for Female Search Marketer of the Year. Winners will be announced at an awards ceremony in NYC on October 25th.  The global awards platform honors the best work within the digital marketing community, which demonstrates excellence in organic and paid search marketing initiatives.

Filed Under: Get to Know WMI, Industry News