<img src="http://www.central-core-7.com/54940.png" style="display:none;">
Mar 21 2018

Infographic: Inside The Mind of the Millennial Shopper

Ann D'Adamo

Millennial women love to shop. Researchers found that 94% of women 15-35 spend over an hour per day shopping or browsing online—and when they do buy, they are 20% more likely than the average shopper to spend up to 25% more. Although she’s an avid shopper, she’s selective about the brands she buys. In our infographic, you'll learn what (and who) influences her purchases and why brand story matters. 

Filed Under: Fashion, Beauty, Retail

Mar 19 2018

Why Brands Have a Millennial Problem

Ann D'Adamo

With plain white labels and undesirable shelf position, generic or store brands used to be considered inferior to those with a household name. But like everything else in retail, times are changing. Today, house brands command 20% of the CPG market, with estimated revenues of $120 billion annually. Improved quality, more contemporary packaging, better retailer marketing, and competitive pricing, new “brandless” brands are changing the way consumers perceive these products.

Filed Under: Beauty, Food & Beverage, Digital, Retail

Mar 7 2018

Infographic: Sephora vs. Ulta Who's Winning E-Commerce?

Ann D'Adamo

While in-store represents the lion’s share of beauty sales, both Ulta and Sephora have made considerable strides in e-commerce. Since 2016, Ulta’s online sales have nearly tripled and Sephora’s have more than doubled. Although online still represents a small share of the overall market, strides in digital beauty sales indicate there’s significant room for growth. In our infographic, we detail the strategies each retailer is taking to win.

Filed Under: Beauty, Digital, Retail

Feb 23 2018

Infographic: Innovation Is Key to Revitalizing Fragrance Category

Ann D'Adamo

Scent is a powerful medium—it can calm, invigorate, or evoke a long-forgotten memory. But even with its powerful ability to stir emotion, fragrance hasn’t excited American consumers for a long time. While the skincare, cosmetics, and personal care categories continue to grow, fragrance sales in the U.S. continue to decline—in 2010, fragrance represented 5.9% of the total U.S. cosmetics and personal care market, by 2020, that number is expected to drop to 3.5%., driven, at least partly, by the decline of the department store. Considering that 89% of consumers, both male and female, say they use fragrance and 75% use it regularly, brands have an opportunity to re-invigorate consumers and reverse the slide. In our infographic, we explore what it will take to revitalize the fragrance category.

Filed Under: Beauty

Feb 21 2018

Is Your Beauty or Food and Beverage Brand an Acquisition Target?

Rich Zeldes

Indie brands are innovative, nimble, and often present an authentic message or mission which consumers are eager to support. Increasingly, these newcomers are stealing share from category leaders and causing a stir in the marketplace. Brands that once were category leaders are taking an “if you can’t beat them, buy them” approach and acquiring indie brands to remain competitive. While having a unique product or position can attract interest from investors, it’s not enough. Rich Zeldes,  EVP Managing Director at Women's Marketing, spoke with Maria Steingoltz, Managing Director at L.E.K. Consulting, a consulting firm with a retail focus on food/beverage and beauty and personal care, to learn what makes a brand a strong target for acquisition.

Filed Under: Beauty, Food & Beverage

Feb 16 2018

Beauty’s New Crop: Cannabis Infused Products

Ann D'Adamo

Cannabis seems to have come out from under a cloud of suspicion and is quickly becoming one of the buzziest ingredients in skincare. As an increasing number of states are legalizing its use for medical and recreational purposes, cannabis is shedding its stoner image and is being recognized for its therapeutic properties. Analysts predict the legal cannabis market will soar to nearly $15 billion by 2021, with the beauty and health and wellness industries representing a big part of that boom. In the past year, there’s been a notable increase in the number of indie brands offering moisturizers, healing balms, lip products, and candles infused with cannabidiol (CBD), a natural, non-psychoactive compound found in the flowers, leaves, and stalks of the Cannabis sativa plant.

Filed Under: Beauty, Health & Wellness

Feb 12 2018

Beyond Skin Deep: Bee Shapiro Opens Up About the Future of Beauty

Ann D'Adamo

For almost a decade, Bee Shapiro has had a front-row seat to the beauty industry. As the Skin Deep columnist for The New York Times, she covers the changing face of the industry and gets Hollywood’s most glamourous women to share their beauty rituals and reveal their life-changing products. Her passion for beauty goes beyond journalism; Shapiro is also making her own news as a beauty entrepreneur. Ellis Brooklyn, her ethical fragrance and body care line, is available at some of the world’s most prestigious retailers, including Sephora.com, Net-A-Porter, and Barneys New York. Although she’s used to doing the interviewing, we had the opportunity to turn the tables and learn more about Bee and get her predictions for the future of beauty.

Filed Under: Beauty, Women in Media, Industry News, Retail

Feb 9 2018

Infographic: What Women Want in Haircare Products

Ann D'Adamo

A good hair day makes you feel like you can take on the world. Trends indicate that women are growing increasingly more comfortable with their natural hair textures and using fewer products to achieve their desired style—they’re even shampooing and blow drying less than in the past. Here, we reveal the haircare trends and consumer preferences that will have an impact on brands.

Filed Under: Beauty

Jan 29 2018

Infographic: The Amazon Beauty Consumer 

Ann D'Adamo

Amazon has emerged as an essential shopping platform for women and, increasingly, an important destination for beauty. In the third quarter of 2017, Amazon's beauty business grew by 42%. To understand how the Amazon marketplace has transformed the beauty shopper's path-to-purchase, we launched a nationwide survey to our proprietary insights communtiy, Glimmer. Our infographic explains what we learned about how they discover beauty on Amazon, how influencers impact her decision making, and how much she'll spend on beauty. 

Filed Under: Beauty, Amazon

Jan 17 2018

Infographic: Digital Tools Help Beauty Retailers Stay On Top

Ann D'Adamo

Consumers want to play with makeup and experiment with the latest trends. Virtual reality try-on tools have made it easy to discover how they would look with an ombre lip or Kardashian-worthy contouring, compare brands, and shop anywhere, anytime. In-store innovations, such as diagnostic tools and point-of-sale holograms bring a new dimension to the experience and generate social content. In our infographic, you'll discover how tech is impacting beauty retailing and how consumers are engaging in the digital realm.

Filed Under: Beauty, Digital