Experimenting with beauty products is an enjoyable pastime for women regardless of their age, but 69% say they sometimes feel overwhelmed by the number of options available. In-store sampling, demonstrations, and other events can help consumers navigate the wide array of products, colors, and formats and better understand what works best for them. In our infographic, we explore the attitudes and mindset of this consumer to understand the role makeup plays in her life.
Generation Z is the most ethnically diverse and socially progressive generation to date. The first generation to have grown up with social media, today's teens are feeling pressured to look Insta-worthy at all times and turning to their favorite influencers on social media for tips and inspiration. In our infographic, we explain how beauty brands can reach this consumer who wields a collective $44 billion in spending power.
What makes women emotionally connect with beauty brands? How does a brand develop a cult following? More important, what makes that sustainable in an increasingly competitive landscape? Here, we explore the building blocks of a successful beauty brand and look at how winning brands stay on top.
Filed Under: Beauty
Millennial women love to shop. Researchers found that 94% of women 15-35 spend over an hour per day shopping or browsing online—and when they do buy, they are 20% more likely than the average shopper to spend up to 25% more. Although she’s an avid shopper, she’s selective about the brands she buys. In our infographic, you'll learn what (and who) influences her purchases and why brand story matters.
With plain white labels and undesirable shelf position, generic or store brands used to be considered inferior to those with a household name. But like everything else in retail, times are changing. Today, house brands command 20% of the CPG market, with estimated revenues of $120 billion annually. Improved quality, more contemporary packaging, better retailer marketing, and competitive pricing, new “brandless” brands are changing the way consumers perceive these products.
While in-store represents the lion’s share of beauty sales, both Ulta and Sephora have made considerable strides in e-commerce. Since 2016, Ulta’s online sales have nearly tripled and Sephora’s have more than doubled. Although online still represents a small share of the overall market, strides in digital beauty sales indicate there’s significant room for growth. In our infographic, we detail the strategies each retailer is taking to win.
Scent is a powerful medium—it can calm, invigorate, or evoke a long-forgotten memory. But even with its powerful ability to stir emotion, fragrance hasn’t excited American consumers for a long time. While the skincare, cosmetics, and personal care categories continue to grow, fragrance sales in the U.S. continue to decline—in 2010, fragrance represented 5.9% of the total U.S. cosmetics and personal care market, by 2020, that number is expected to drop to 3.5%., driven, at least partly, by the decline of the department store. Considering that 89% of consumers, both male and female, say they use fragrance and 75% use it regularly, brands have an opportunity to re-invigorate consumers and reverse the slide. In our infographic, we explore what it will take to revitalize the fragrance category.
Filed Under: Beauty
Indie brands are innovative, nimble, and often present an authentic message or mission which consumers are eager to support. Increasingly, these newcomers are stealing share from category leaders and causing a stir in the marketplace. Brands that once were category leaders are taking an “if you can’t beat them, buy them” approach and acquiring indie brands to remain competitive. While having a unique product or position can attract interest from investors, it’s not enough. Rich Zeldes, EVP Managing Director at Women's Marketing, spoke with Maria Steingoltz, Managing Director at L.E.K. Consulting, a consulting firm with a retail focus on food/beverage and beauty and personal care, to learn what makes a brand a strong target for acquisition.
Cannabis seems to have come out from under a cloud of suspicion and is quickly becoming one of the buzziest ingredients in skincare. As an increasing number of states are legalizing its use for medical and recreational purposes, cannabis is shedding its stoner image and is being recognized for its therapeutic properties. Analysts predict the legal cannabis market will soar to nearly $15 billion by 2021, with the beauty and health and wellness industries representing a big part of that boom. In the past year, there’s been a notable increase in the number of indie brands offering moisturizers, healing balms, lip products, and candles infused with cannabidiol (CBD), a natural, non-psychoactive compound found in the flowers, leaves, and stalks of the Cannabis sativa plant.