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Sep 7 2018

Body Care: What's Trending Head to Toe?

Amanda Chomicz

In a category that is primarily considered functional, it can be challenging for body care brands to reach today’s time-crunched, ingredient-focused consumer. What’s working? Body care brands riding the health and wellness wave are prominently on consumers’ radar, but other trends are catching her eye (hello, Booty Beauty).

Below are some elements to consider when planning and marketing body care products today:

Filed Under: Beauty, Health & Wellness, Retail

Aug 29 2018

3 Tactics to Learn from Sephora’s Winning Beauty Loyalty Program

Amanda Chomicz

Sephora is widely recognized for Beauty Insider, its top-notch loyalty program that treats its most-engaged members as core ambassadors for the brand. Sephora not only offers special rewards, but lets members lead online discussions and drive changes within the program, all to keep their community of shoppers loyal. How do they do it?

Filed Under: Beauty, Digital, Retail

Aug 1 2018

What Makes Indie Brands Successful? An Interview with Andrea Van Dam

Ann D'Adamo

At Women’s Marketing, we understand the entrepreneurial mindset because we live it. Our CEO, Andrea Van Dam, has spent her career helping indie brands become household names and her excitement for building brands is infectious: this month, Andrea is profiled in HER, a publication focusing on women in leadership roles.

We wanted to go behind the scenes with Andrea, and dig a little deeper into why indie brands resonate with consumers, the impact of social media and technology, and what the brand/agency partnership will look like in the future. Please check out the full interview at HER magazine (registration required).  

Filed Under: Media, Beauty, Get to Know WMI, Women in Media

Jul 30 2018

Infographic: Smartphones Power Up the E-Comm Mom

Amanda Chomicz

From how she’s searching to what she’s buying, our infographic takes a look at the relationship between mom and her smartphone shopping habits.

Filed Under: Fashion, Beauty, Digital, Amazon, Retail, Social Media

May 7 2018

Infographic: Understanding the Beauty Consumer 2018

Marlea Clark

Experimenting with beauty products is an enjoyable pastime for women regardless of their age, but 69% say they sometimes feel overwhelmed by the number of options available. In-store sampling, demonstrations, and other events can help consumers navigate the wide array of products, colors, and formats and better understand what works best for them.  In our infographic, we explore the attitudes and mindset of this consumer to understand the role makeup plays in her life.

Filed Under: Beauty, Digital

Apr 11 2018
Apr 2 2018

Infographic: Who Is The Generation Z Beauty Consumer?

Ann D'Adamo

Generation Z is the most ethnically diverse and socially progressive generation to date. The first generation to have grown up with social media, today's teens are feeling pressured to look Insta-worthy at all times and turning to their favorite influencers on social media for tips and inspiration. In our infographic, we explain how beauty brands can reach this consumer who wields a collective $44 billion in spending power.

Filed Under: Beauty, Digital

Mar 23 2018

The 4 Attributes of a Successful Beauty Brand

Ann D'Adamo

What makes women emotionally connect with beauty brands? How does a brand develop a cult following? More important, what makes that sustainable in an increasingly competitive landscape? Here, we explore the building blocks of a successful beauty brand and look at how winning brands stay on top.

Filed Under: Beauty

Mar 21 2018

Infographic: Inside The Mind of the Millennial Shopper

Ann D'Adamo

Millennial women love to shop. Researchers found that 94% of women 15-35 spend over an hour per day shopping or browsing online—and when they do buy, they are 20% more likely than the average shopper to spend up to 25% more. Although she’s an avid shopper, she’s selective about the brands she buys. In our infographic, you'll learn what (and who) influences her purchases and why brand story matters. 

Filed Under: Fashion, Beauty, Retail

Mar 19 2018

Why Brands Have a Millennial Problem

Ann D'Adamo

With plain white labels and undesirable shelf position, generic or store brands used to be considered inferior to those with a household name. But like everything else in retail, times are changing. Today, house brands command 20% of the CPG market, with estimated revenues of $120 billion annually. Improved quality, more contemporary packaging, better retailer marketing, and competitive pricing, new “brandless” brands are changing the way consumers perceive these products.

Filed Under: Beauty, Food & Beverage, Digital, Retail