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Sep 7 2018

Body Care: What's Trending Head to Toe?

Amanda Chomicz

In a category that is primarily considered functional, it can be challenging for body care brands to reach today’s time-crunched, ingredient-focused consumer. What’s working? Body care brands riding the health and wellness wave are prominently on consumers’ radar, but other trends are catching her eye (hello, Booty Beauty).

Below are some elements to consider when planning and marketing body care products today:

Filed Under: Beauty, Health & Wellness, Retail

Sep 4 2018

What Consumers Crave in the Morning: 4 Breakfast Scenarios

Amanda Chomicz

Breakfast is diminishing in overall importance, with just over 51% of consumers saying it’s the most important meal of the day, down from 55% in 2014.

Still, 92% of consumers claim to eat breakfast on weekdays and convenience is a critical attribute, just behind health in importance. Of those eating breakfast, 12% do so in transit. Breakfasts packaged as ready-to-go meals may be more appealing to the consumer who is interested in healthy, functional food and beverage.

Filed Under: Food & Beverage, Health & Wellness

Aug 15 2018

Trend Roundup: Mom, Baby, and Infant Care

Rich Zeldes

ECRM’s regular planning sessions provide the ideal opportunity for retail buyers to meet some of the most exciting new brands in a variety of industries. Another great thing about ECRM’s sessions is that they offer emerging brands the opportunity to learn about the ever-changing retail landscape and how to market to consumers from executives and industry veterans.

I joined Marlea Clark, EVP of Marketing & Insights, at the Baby & Infant Care EPPS, where she hosted the session “The E-Comm Mom: How Moms Shop Digital, Mobile and Amazon” for the third year in a row. During the session, she shared insights from our recent study asking moms across the country how they shop.

Filed Under: Health & Wellness, Retail

Jun 26 2018

Trend Roundup: Project Nosh + Foundermade

Rich Zeldes

As consumers increasingly crave healthier foods, brands are responding through fresh ingredients, sourcing and flavors, with much of the industry’s growth coming from smaller, independent brands. Rich Zeldes, EVP Managing Director at Women’s Marketing, visited four CPG summits that showcased how the entrepreneurial spirit is still alive when it comes to keeping it clean and green in food. California’s Lincoln Consumer Conference and Imperial Consumer Summit, as well as New York’s Project Nosh and Foundermade conferences proved that the food industry in particular is still being disrupted in many meaningful, healthy ways that consumers are reacting positively to. That means brands are listening to consumer needs, paying attention to the trends and adjusting to fit as needed. Rich shared a few key food trends worth noting:

Filed Under: Food & Beverage, Health & Wellness

May 14 2018

Health and Wellness Marketing: 3 Ways Tech Will Disrupt Healthcare

Marlea Clark

Increasingly, consumers are taking deliberate steps to live healthy lives. They’re making conscious food choices, exercising more, and getting preventative medical screenings. Technology allows us to track our health through apps and other monitoring devices and communicate digitally with health professionals—in fact, about half of American adults say they are already doing so. Here, we look at how digitally enhanced health care is poised to disrupt the industry and why brands should consider how they will keep up.

Filed Under: Health & Wellness

Mar 29 2018

Infographic: Why Self-Care is the Latest Health and Wellness Trend

Ann D'Adamo

The rising cost of healthcare in America has launched a movement to elevate self-care as an essential component of health care. Empowering consumers through self-care has the potential to improve individual health and reduce medical costs at a time when the U.S. health systems is in a state of flux. In our infographic, you'll learn what consumers say about self-care and how they are already taking self-care measures.  

Filed Under: Health & Wellness

Mar 14 2018

Infographic: How Parents Evaluate and Choose OTC Medications for Kids

Ann D'Adamo

Parents know that colds and coughs are an inevitable part of childhood. Ninety-seven percent of children under 12 experienced some type of short-term illness within the past year. Developing immune systems and close contact in daycare and classrooms, make children more vulnerable to viruses and bacteria. Parents stock up on OTC medications to alleviate symptoms and help their children feel more comfortable. In our infographic, we explain how parents evaluate OTC remedies, the formats they prefer, and the steps they take to keep their children well.

Filed Under: Health & Wellness

Mar 5 2018

Health and Wellness Infographic: Today's Vitamin Consumer

Ann D'Adamo

Consumers agree that taking vitamins and supplements is part of a healthy lifestyle. In fact, almost three quarters of all U.S. adults regularly take vitamins, minerals, or herbal supplements. Although overall industry growth slowed slightly in 2017, sales still increased by 4% to reach $23.3 billion and are projected to grow at a modest pace through 2022. In our infographic, we look at the opportunities for growth, how consumers shop for supplements, and which products are growing.  

Filed Under: Health & Wellness

Feb 16 2018

Beauty’s New Crop: Cannabis Infused Products

Ann D'Adamo

Cannabis seems to have come out from under a cloud of suspicion and is quickly becoming one of the buzziest ingredients in skincare. As an increasing number of states are legalizing its use for medical and recreational purposes, cannabis is shedding its stoner image and is being recognized for its therapeutic properties. Analysts predict the legal cannabis market will soar to nearly $15 billion by 2021, with the beauty and health and wellness industries representing a big part of that boom. In the past year, there’s been a notable increase in the number of indie brands offering moisturizers, healing balms, lip products, and candles infused with cannabidiol (CBD), a natural, non-psychoactive compound found in the flowers, leaves, and stalks of the Cannabis sativa plant.

Filed Under: Beauty, Health & Wellness

Feb 2 2018

Infographic: Women Take A Proactive Approach to Health and Wellness

Ann D'Adamo

Seventy-three percent of women say it's very important to be knowledgeable about keeping themselves and their loved ones healthy. Although physicians continue to rank as the most trustworthy source of health and wellness information, consumers are increasingly taking a proactive approach and researching the best prices for the services they need. In our infographic, you'll learn how these informed decision makers are changing the way consumers approach healthcare. 

Filed Under: Digital, Health & Wellness