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May 14 2018

Health and Wellness Marketing: 3 Ways Tech Will Disrupt Healthcare

Marlea Clark

Increasingly, consumers are taking deliberate steps to live healthy lives. They’re making conscious food choices, exercising more, and getting preventative medical screenings. Technology allows us to track our health through apps and other monitoring devices and communicate digitally with health professionals—in fact, about half of American adults say they are already doing so. Here, we look at how digitally enhanced health care is poised to disrupt the industry and why brands should consider how they will keep up.

Filed Under: Health & Wellness

Mar 29 2018

Infographic: Why Self-Care is the Latest Health and Wellness Trend

Ann D'Adamo

The rising cost of healthcare in America has launched a movement to elevate self-care as an essential component of health care. Empowering consumers through self-care has the potential to improve individual health and reduce medical costs at a time when the U.S. health systems is in a state of flux. In our infographic, you'll learn what consumers say about self-care and how they are already taking self-care measures.  

Filed Under: Health & Wellness

Mar 14 2018

Infographic: How Parents Evaluate and Choose OTC Medications for Kids

Ann D'Adamo

Parents know that colds and coughs are an inevitable part of childhood. Ninety-seven percent of children under 12 experienced some type of short-term illness within the past year. Developing immune systems and close contact in daycare and classrooms, make children more vulnerable to viruses and bacteria. Parents stock up on OTC medications to alleviate symptoms and help their children feel more comfortable. In our infographic, we explain how parents evaluate OTC remedies, the formats they prefer, and the steps they take to keep their children well.

Filed Under: Health & Wellness

Mar 5 2018

Health and Wellness Infographic: Today's Vitamin Consumer

Ann D'Adamo

Consumers agree that taking vitamins and supplements is part of a healthy lifestyle. In fact, almost three quarters of all U.S. adults regularly take vitamins, minerals, or herbal supplements. Although overall industry growth slowed slightly in 2017, sales still increased by 4% to reach $23.3 billion and are projected to grow at a modest pace through 2022. In our infographic, we look at the opportunities for growth, how consumers shop for supplements, and which products are growing.  

Filed Under: Health & Wellness

Feb 16 2018

Beauty’s New Crop: Cannabis Infused Products

Ann D'Adamo

Cannabis seems to have come out from under a cloud of suspicion and is quickly becoming one of the buzziest ingredients in skincare. As an increasing number of states are legalizing its use for medical and recreational purposes, cannabis is shedding its stoner image and is being recognized for its therapeutic properties. Analysts predict the legal cannabis market will soar to nearly $15 billion by 2021, with the beauty and health and wellness industries representing a big part of that boom. In the past year, there’s been a notable increase in the number of indie brands offering moisturizers, healing balms, lip products, and candles infused with cannabidiol (CBD), a natural, non-psychoactive compound found in the flowers, leaves, and stalks of the Cannabis sativa plant.

Filed Under: Beauty, Health & Wellness

Feb 2 2018

Infographic: Women Take A Proactive Approach to Health and Wellness

Ann D'Adamo

Seventy-three percent of women say it's very important to be knowledgeable about keeping themselves and their loved ones healthy. Although physicians continue to rank as the most trustworthy source of health and wellness information, consumers are increasingly taking a proactive approach and researching the best prices for the services they need. In our infographic, you'll learn how these informed decision makers are changing the way consumers approach healthcare. 

Filed Under: Digital, Health & Wellness

Jan 8 2018

Generation X: Health and Wellness and Life in the Middle

Ann D'Adamo

Generation X is re-defining what it means to be middle-aged. With a mindset that’s decidedly younger than its chronological age, this generation may be still raising young families and plan to stay in the workforce longer than their predecessors. To do so, they’re taking out a little “health insurance” in the form of healthy eating, regular exercise, and routine medical screenings. Although they may approach life with a youthful vigor, many still struggle with some of the inevitable challenges that middle age brings such as weight gain, menopause, and hypertension.

Filed Under: Health & Wellness

Dec 27 2017

Infographic: Mobile Use In America

Ann D'Adamo

Most of us can’t imagine life without our smart phones, but are we addicted? Researchers found that Americans check their phones an average of 47 times per day with younger users checking in an average of 86 times—an increase of 4% over 2016. In our infographic, learn when and where consumers are increasingly checking their phones and how it’s affecting families.  

Filed Under: Digital, Health & Wellness

Dec 21 2017

Pinterest’s 2018 Top Trends

Ann D'Adamo

Pinterest is part search engine, part social network, and, while it’s highly visual like Instagram, it offers much more than pretty pictures. Pinterest is a place to explore passions, get ideas, and plan for the future. Its tech innovations apply machine learning, artificial intelligence, and visual search to understand what users want to see. As 2018 approaches, here are the trends in food and beverage, beauty, and health and wellness that Pinterest predicts will be rising in the new year.

Filed Under: Media, Beauty, Food & Beverage, Health & Wellness

Dec 18 2017

Gut Instinct: The Microbiome as Key to Health and Wellness

Ann D'Adamo
 

Most consumers have heard about the benefits of probiotics, the “good” bacteria that resides in your digestive system. Naturally found in fermented foods, such as yogurt and super-trendy kombucha, consumers can now find probiotic-fortified foods, probiotic skin care, and of course, probiotic supplements. Aside from its effects on metabolism and gut health, the microbiome, not just gut bacteria, plays a larger role within the human body and has long-ranging effects on hypertension and depression, researchers have found. From a marketing perspective, analysts predict the worldwide human microbiome market will be $2.2 billion in 2020, spurred by therapeutics and diagnostics.

Filed Under: Food & Beverage, Health & Wellness