The recent privacy scandals concerning Facebook and Cambridge Analytica has users concerned about data security. A recent poll found that only 41% of Americans trust Facebook to obey laws regarding privacy. This loss of trust had some users saying they would #DeleteFacebook, but it’s unlikely that this campaign is going to make a dent in the social media network’s dominance. Although CEO Mark Zuckerberg has promised to do better, privacy is now top-of-mind for consumers. In our infographic, we reveal which platforms consumers trust and what actions they are taking to protect their privacy.
#RealBeauty, #LikeAGirl, #BetterForIt...messages of female empowerment have become a common theme for marketers. These advertising campaigns, alongside cultural shifts like the #MeToo movement and the Women’s March, have pivoted the cultural conversation and placed women’s issues in the spotlight. Increasingly, many woman-focused brands feel they need to embrace this trend—but without a concrete stance, images and messaging can feel gimmicky rather than profound and ultimately may do more harm than good. Researchers have found that women feel most empowered when they see women in ads who are easy to relate to, are in control of their own lives, and reflect the diverse experience of womanhood in America.
There are almost 75 million kids under 17 in the U.S. and they are already making a big impact on the economy. Generation Z accounts for $143 billion in direct spending and 93% of parents say their teens and tweens sway family and household purchases. But what influences kids? Research shows that kids are spending between six and nine hours a day online for school, entertainment, communicating with friends, and keeping up with the latest trends. In our infographic, we explore Generation Z's relationship with social media and how it influences their spending habits.
Historically, brands have avoided getting involved in controversial subjects. Politics, religion, sex, and even social issues were avoided at all costs. But that’s changing. Subjects that would have been taboo ten years ago, have been embraced as a way for brands to form meaningful connections with like-minded consumers. Although two-thirds of consumers agree that it’s important for brands to take a public stand on social and political issues, marketers must be careful to engage only on those topics that feel organic and authentic. In other words, don’t take a position just to have one; smart marketers choose when to engage and have a strategy for addressing the issues they feel strongly about. Here are six things to consider before taking a stance on social issues.
Every brand has a voice on social media, but is it being heard by those consumers who matter most? If you’re not reaching the right consumer, on the right platform, at the right time, there’s little chance of meeting your objectives. Some brands are fighting for their lives with the recent social algorithm changes, so it’s more critical than ever to have a strong strategy that includes measurable goals and tactics for in-campaign optimization. Here, are seven questions our Social Media Senior Director, Jenna Manula, works with clients to fully answer before launching a campaign.
Retailers will be feeling the love this month as consumers are expected to spend $19.6 billion, an average of $143.56 per shopper, on Valentine’s Day. In our infographic, we look at the trends in gift-giving and on social media.
Amazon Echo and Google Home were the hot holiday gifts this season and consumers didn’t allow them to sit in their boxes for long: the Amazon Alexa app was the most-downloaded app on Christmas and the following day and Google Home was number six. So, do consumers think their devices live up to the hype? Here’s what they say about their digital voice assistants.
In 2017, U.S. adults spent more than half their day—an average of 12 hours, 1 minute, engaging with media. In 2018, that number is expected to grow by 4 minutes. Although overall time spent in front of a screen appears to be leveling off (people do have to sleep, after all!), digital continues to steal share from traditional media as consumers increasingly spend more time with mobile, social, and video.
When you want information, what’s the first thing you do? Google it. Search is a powerful tool for information-hungry shoppers when they know what they’re looking for, but increasingly search is becoming a source of inspiration for consumers at the top of the funnel. Google data reveals new trends into the role search is playing in the path-to-purchase which can help inform marketers’ SEO keyword and content strategies.
Social media has made it easy for consumers to engage with the brands they love and helps build relationships that generate loyalty. But it’s also created a call-out culture that can be a public relations nightmare for marketers if complaints are not taken seriously or responded to promptly. Forty six percent of consumers have used social to express their displeasure with a product, service, or business practice and that number increases when you look at the data on Millennials—56% have complained or called out brands on social. The practice is so widespread that it is second only to in-person complaints as the most common way to resolve customer service issues.