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Jul 3 2018

As Google Streamlines its Ad Products, Partners Gear Up for an Even Bigger Data Battle

Amanda Chomicz

Google is undergoing a major rebranding slated for mid-July, with an emphasis on major.

 AdWords and DoubleClick have been Google’s flagship advertising products for two decades (it’s been 22 years since DoubleClick arrived on the scene). The products debuted with a clear goal: to connect consumers to businesses online, in an easy way. It gave brands a new advertising opportunity: if a consumer was searching for an “out-there” product or service, ads for a relevant or equally “out-there” brand would pop up, giving them what they need in the moment. Suddenly, smaller, emerging brands were given the opportunity to reach their target consumers in a time of need, thus allowing them to grow their business.

Filed Under: Media, Industry News, Digital

May 28 2018

Push Boundaries for Social Media Success

Marlea Clark

One of the first rules of content marketing is to look at what your audience responds to and give them more of it. Likes, clicks, shares, and other metrics are indicators that your content is resonating with your community. But do these metrics lull marketers into a sense of complacency? While there’s nothing wrong with creating content that marketers know their audience will like, it doesn’t necessarily lead to growth.

Filed Under: Media, Digital

Apr 23 2018

Infographic: Social Media and Privacy Concerns

Marlea Clark

The recent privacy scandals concerning Facebook and Cambridge Analytica has users concerned about data security. A recent poll found that only 41% of Americans trust Facebook to obey laws regarding privacy. This loss of trust had some users saying they would #DeleteFacebook, but it’s unlikely that this campaign is going to make a dent in the social media network’s dominance. Although CEO Mark Zuckerberg has promised to do better, privacy is now top-of-mind for consumers. In our infographic, we reveal which platforms consumers trust and what actions they are taking to protect their privacy.

Filed Under: Media, Digital

Apr 9 2018

Is Women’s Empowerment the Right Message for Your Brand?

Ann D'Adamo

#RealBeauty, #LikeAGirl, #BetterForIt...messages of female empowerment have become a common theme for marketers. These advertising campaigns, alongside cultural shifts like the #MeToo movement and the Women’s March, have pivoted the cultural conversation and placed women’s issues in the spotlight. Increasingly, many woman-focused brands feel they need to embrace this trend—but without a concrete stance, images and messaging can feel gimmicky rather than profound and ultimately may do more harm than good. Researchers have found that women feel most empowered when they see women in ads who are easy to relate to, are in control of their own lives, and reflect the diverse experience of womanhood in America.

Filed Under: Media, Digital

Mar 27 2018

Infographic: Where to Find Generation Z on Social Media

Ann D'Adamo

There are almost 75 million kids under 17 in the U.S. and they are already making a big impact on the economy. Generation Z accounts for $143 billion in direct spending and 93% of parents say their teens and tweens sway family and household purchases. But what influences kids? Research shows that kids are spending between six and nine hours a day online for school, entertainment, communicating with friends, and keeping up with the latest trends. In our infographic, we explore Generation Z's relationship with social media and how it influences their spending habits. 

Filed Under: Media, Digital

Mar 16 2018

Marketing Strategy-6 Things to Consider Before Taking a Social Stance 

Ann D'Adamo

Historically, brands have avoided getting involved in controversial subjects. Politics, religion, sex, and even social issues were avoided at all costs. But that’s changing. Subjects that would have been taboo ten years ago, have been embraced as a way for brands to form meaningful connections with like-minded consumers. Although two-thirds of consumers agree that it’s important for brands to take a public stand on social and political issues, marketers must be careful to engage only on those topics that feel organic and authentic. In other words, don’t take a position just to have one; smart marketers choose when to engage and have a strategy for addressing the issues they feel strongly about. Here are six things to consider before taking a stance on social issues.

Filed Under: Media, Digital

Mar 9 2018

7 Questions You Should Ask Before Launching a Social Media Campaign

Ann D'Adamo

Every brand has a voice on social media, but is it being heard by those consumers who matter most? If you’re not reaching the right consumer, on the right platform, at the right time, there’s little chance of meeting your objectives. Some brands are fighting for their lives with the recent social algorithm changes, so it’s more critical than ever to have a strong strategy that includes measurable goals and tactics for in-campaign optimization. Here, are seven questions our Social Media Senior Director, Jenna Manula, works with clients to fully answer before launching a campaign.

Filed Under: Media, Digital

Feb 7 2018

Infographic: Valentine's Day Social Media Trends & Hashtags

Ann D'Adamo

Retailers will be feeling the love this month as consumers are expected to spend $19.6 billion, an average of $143.56 per shopper, on Valentine’s Day. In our infographic, we look at the trends in gift-giving and on social media.

Filed Under: Media, Digital

Feb 7 2018

The Other Person in The Room: How Consumers Use Voice Assistants

Ann D'Adamo

Amazon Echo and Google Home were the hot holiday gifts this season and consumers didn’t allow them to sit in their boxes for long: the Amazon Alexa app was the most-downloaded app on Christmas and the following day and Google Home was number six. So, do consumers think their devices live up to the hype? Here’s what they say about their digital voice assistants.

Filed Under: Media, Digital, Amazon

Jan 24 2018

Digital Marketing Trends: How We Spend Time with Media 2018 

Ann D'Adamo
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In 2017, U.S. adults spent more than half their day—an average of 12 hours, 1 minute, engaging with media. In 2018, that number is expected to grow by 4 minutes. Although overall time spent in front of a screen appears to be leveling off (people do have to sleep, after all!), digital continues to steal share from traditional media as consumers increasingly spend more time with mobile, social, and video. 

Filed Under: Media, Digital