In a move to streamline advertising, Amazon is restructuring its services and eliminating those acronyms that advertisers have grown accustomed to. Say goodbye to AMS, AMG, and AAP; welcome to the world, Amazon Advertising.
Google makes updates to their algorithms as many as 600 times per year; while many of those updates slip by almost unnoticed, others have a dramatic effect on site traffic and sales. One such update was the August 1st update, which is now being called the Medic Update.
Nielsen's Total Audience Report Q1 2018 shed light on the most recent media habits of the consumer. Not surprisingly, we're spending more time with media than ever before. Our infographic breaks down some of the more notable statistics from the report.
At Women’s Marketing, we understand the entrepreneurial mindset because we live it. Our CEO, Andrea Van Dam, has spent her career helping indie brands become household names and her excitement for building brands is infectious: this month, Andrea is profiled in HER, a publication focusing on women in leadership roles.
We wanted to go behind the scenes with Andrea, and dig a little deeper into why indie brands resonate with consumers, the impact of social media and technology, and what the brand/agency partnership will look like in the future. Please check out the full interview at HER magazine (registration required).
Google is undergoing a major rebranding slated for mid-July, with an emphasis on major.
AdWords and DoubleClick have been Google’s flagship advertising products for two decades (it’s been 22 years since DoubleClick arrived on the scene). The products debuted with a clear goal: to connect consumers to businesses online, in an easy way. It gave brands a new advertising opportunity: if a consumer was searching for an “out-there” product or service, ads for a relevant or equally “out-there” brand would pop up, giving them what they need in the moment. Suddenly, smaller, emerging brands were given the opportunity to reach their target consumers in a time of need, thus allowing them to grow their business.
One of the first rules of content marketing is to look at what your audience responds to and give them more of it. Likes, clicks, shares, and other metrics are indicators that your content is resonating with your community. But do these metrics lull marketers into a sense of complacency? While there’s nothing wrong with creating content that marketers know their audience will like, it doesn’t necessarily lead to growth.
The recent privacy scandals concerning Facebook and Cambridge Analytica has users concerned about data security. A recent poll found that only 41% of Americans trust Facebook to obey laws regarding privacy. This loss of trust had some users saying they would #DeleteFacebook, but it’s unlikely that this campaign is going to make a dent in the social media network’s dominance. Although CEO Mark Zuckerberg has promised to do better, privacy is now top-of-mind for consumers. In our infographic, we reveal which platforms consumers trust and what actions they are taking to protect their privacy.
#RealBeauty, #LikeAGirl, #BetterForIt...messages of female empowerment have become a common theme for marketers. These advertising campaigns, alongside cultural shifts like the #MeToo movement and the Women’s March, have pivoted the cultural conversation and placed women’s issues in the spotlight. Increasingly, many woman-focused brands feel they need to embrace this trend—but without a concrete stance, images and messaging can feel gimmicky rather than profound and ultimately may do more harm than good. Researchers have found that women feel most empowered when they see women in ads who are easy to relate to, are in control of their own lives, and reflect the diverse experience of womanhood in America.
There are almost 75 million kids under 17 in the U.S. and they are already making a big impact on the economy. Generation Z accounts for $143 billion in direct spending and 93% of parents say their teens and tweens sway family and household purchases. But what influences kids? Research shows that kids are spending between six and nine hours a day online for school, entertainment, communicating with friends, and keeping up with the latest trends. In our infographic, we explore Generation Z's relationship with social media and how it influences their spending habits.
Historically, brands have avoided getting involved in controversial subjects. Politics, religion, sex, and even social issues were avoided at all costs. But that’s changing. Subjects that would have been taboo ten years ago, have been embraced as a way for brands to form meaningful connections with like-minded consumers. Although two-thirds of consumers agree that it’s important for brands to take a public stand on social and political issues, marketers must be careful to engage only on those topics that feel organic and authentic. In other words, don’t take a position just to have one; smart marketers choose when to engage and have a strategy for addressing the issues they feel strongly about. Here are six things to consider before taking a stance on social issues.