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Jul 30 2018

Infographic: Smartphones Power Up the E-Comm Mom

Amanda Chomicz

From how she’s searching to what she’s buying, our infographic takes a look at the relationship between mom and her smartphone shopping habits.

Filed Under: Fashion, Beauty, Digital, Amazon, Retail, Social Media

Jul 19 2018

5 Easy Ways to Keep Customers Loyal

Amanda Chomicz

Consumer shopping behavior has changed significantly over the years, and smarter brands have adapted with them by evolving communication to better meet customer needs. Brands need to be hyper-focused on their customer and leverage data to speak directly to shoppers in unique and beneficial ways. Here are 5 ways brands can develop loyalty by getting a little more personal.

Filed Under: Digital, Retail, Social Media

Jul 11 2018

Will Instagram Win the Video Game with IGTV?

Amanda Chomicz

Instagram is the go-to social platform for consumers to see how a product looks or works without leaving their house to sample it themselves. Users follow brand pages and watch the how-to tutorials and trials by their favorite influencers. They can view Stories, swipe up for more information and purchase products without leaving the app. With over one billion users and a massive number of influencers, Instagram sounds like a brand’s dream for product integration, right?

Filed Under: Industry News, Digital, Social Media