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Jul 11 2018

Will Instagram Win the Video Game with IGTV?

Amanda Chomicz

Instagram is the go-to social platform for consumers to see how a product looks or works without leaving their house to sample it themselves. Users follow brand pages and watch the how-to tutorials and trials by their favorite influencers. They can view Stories, swipe up for more information and purchase products without leaving the app. With over one billion users and a massive number of influencers, Instagram sounds like a brand’s dream for product integration, right?

Filed Under: Industry News, Digital, Social Media