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Jul 21 2017

Infographic: Why the Consumer/Brand Emotional Connection Matters | WMI

Ann D'Adamo

When deciding among brands, 65% of consumers say they are more likely to choose a brand they feel emotionally connected to. This connection goes beyond producing products that people like, the connection comes from feeling that the company cares about people like them. Nurturing these feelings with your consumers create a lasting relationship and build a lifelong affinity for your brand. In our infographic, we illustrate why consumers feel emotionally connected to brands and how brands marketing to women can engage them through emotion. 

Filed Under: Digital

Jul 17 2017

Infographic: Back-to-School Trends 2017 | WMI

Ann D'Adamo

Back-to-school continues to be a strong season for retailers. In 2016, consumers spent lamost $76 billion on school supplies, apparel, electronics, and dorm furnishings and early signs indicate that back-to-school spending will increase 4% in 2017. Although 46% of parents say they will purchase some supplies online (back-to-school e-commerce is expected to grow 14.8%, roughly even with last year’s 14.9%) 76% of moms say they still prefer to do most of their back-to-school shopping in store to better evaluate products and enjoy the tradition of shopping for back-to-school items with their children. In our infographic, we explore how consumers shop, how much consumers intend to spend on back to school, what moms will be buying, and where they plan to buy it!

Filed Under: Digital

Jul 10 2017

Infographic: How Marketers Use Influencer Content | WMI

Ann D'Adamo

Marketers agree that influencer marketing helps to spread awareness and introduces their brand to a targeted and highly engaged audience. In fact, almost one-third of marketers say influencers are an essential part of their marketing strategy. Beyond awareness, the content influencers create helps overall marketing efforts, contributes to SEO, and inspires sales. In our infographic, learn what marketers are saying about influencer marketing and how they’ve been successful.

Filed Under: Digital

Jun 23 2017

What Is Dark Social? | WMI

Jenna Manula, Director Social Media Marketing

If you’re not familiar with the term, it may sound ominous or remind you of the sinister dark web. But dark social isn’t that scary, in fact, you’re contributing to it every time you share content privately on a messaging app, like Facebook Messenger, copy and paste a website link on social (instead of sharing via sharing buttons), or email a link.

Filed Under: Digital

Jun 19 2017

Marketing Strategy: Become One of America’s Favorite Brands | WMI

Ann D'Adamo

Amazon, Google, Hershey’s…what do these classics have in common? They’ve made the list of America’s favorite brands. In addition to offering quality and convenience, “favorite” brands understand how to reach consumers across multiple touchpoints to deliver consistent brand experiences across platforms. Two out of three consumers agree that their favorite brands offer consistent experiences everywhere they are and 60% of consumers say these brands make them feel like a valued customer—in fact, almost 40% of consumers say that their favorite brands “understand them as an individual.” In an age where consumers are demanding personalization, smart brands are using data to create unique and targeted experiences for their consumers.

Filed Under: Media, Digital

Jun 9 2017

Infographic: Summer on Social Media | WMI

Ann D'Adamo

Summer is prime time on social! Beaches, besties, and backyard barbeques offer plenty of fun and inspiration for posting. In our infographic, we reveal the most talked-about topics on Facebook, Instagram, and Pinterest during the summer months. Join the conversation with on-brand social media content that aligns with the seasons most popular topics and trends.

Filed Under: Digital

Jun 6 2017

What Does It Take To Build A National Brand? | WMI

Rich Zeldes

A decade ago, emerging brands didn’t have as many marketing choices as they do today. The funnel was well defined and marketing strategy was straightforward. Broad awareness was built through national TV and magazines and local advertising was designed to drive consumers in store. Today, everything has changed. Technology has become a key factor and tool in how marketers reach consumers, offering more ad choices, better targeting, and insightful analytics, as well as fundamentally changing how consumers interact with brands. However, the journey isn’t exclusively digital—consumers move seamlessly across digital and analog worlds…and brands are expected to do the same.

Filed Under: Digital

May 19 2017

Infographic: Meet the Micro Influencer | WMI

Ann D'Adamo

Micro-influencers may have fewer followers than social media superstars, but they are no less influential than those who are household names. Marketers have found that micro-influencers can have a major impact on their brand. Followers often view them as more authentic, accessible, and arguably more passionate about the topics they post about than those with significantly larger followings. Influencer marketing is an essential part of any brand's marketing strategy and identifying the right influencers for your brand is often cited as a top challenge for marketers. Contact WMI today to learn about our suite of marketing services and discover how we can help you develop the right influencer strategy for your brand.

Filed Under: Media, Digital

May 5 2017

6 Questions Every Mobile Marketer Needs to Ask | WMI

Nick Koutsopoulos

There’s no doubt that the potential of mobile marketing is, in a word, awesome. Smartphones and tablets account for 51.3% of internet use, and by the end of 2017, 75% of online content consumption will be mobile. As consumers shift to mobile, marketers are allocating more of their their ad dollars to the platform—this year, mobile ad spend is predicted to exceed $40 billion and that number is anticipated to surpass $65 billion by 2020. But simply spending more on mobile ads isn’t a strategy—before investing in mobile, it’s essential that marketers develop an understanding of their consumer and identify the opportunities that make the most sense for their brand. How? Women’s Marketing Media Director Nick Koutsopoulous answers the six most common mobile questions marketers ask.

Filed Under: Digital

May 3 2017

How Moms Choose Brands | WMI

Ann D'Adamo

When women become mothers, they begin to look at the world differently. They’re making choices for the most important people in their lives – their family – and their priorities shift. Moms want the best, safest, and most practical products and they’re re-evaluating the brands they buy. In our infographic, we examine the critical factors for consideration and how marketers can develop the right marketing strategy to ensure she chooses your brand.

Filed Under: Food & Beverage, Digital