<img src="http://www.central-core-7.com/54940.png" style="display:none;">
Nov 13 2017

Infographic: Why Consumers Love Amazon Prime | WMI

Ann D'Adamo

More than half of all American households are Amazon Prime subscribers and that number continues to grow—in 2017, its number of subscriptions grew 38%. Consumers pay Amazon a $99 annual fee to subscribe to Prime and reap its benefits…but is it worth it? According to the latest research, they overwhelmingly say "yes!". In our infographic, we explain why Americans love Prime and how your brand can benefit.

Filed Under: Digital, Amazon

Nov 10 2017

Infographic: The Beauty Consumer's Path to Purchase 2017 | WMI

Ann D'Adamo

The beauty path to purchase is arguably among the most complex and the most personal. Technology has transformed how women are inspired to experiment with new products and interact with innovative brands. While it’s no surprise that young women are eager to engage with new digital tools, it’s exciting to see women of every demographic adopting a digital mindset. In our infographic, we follow her path to purchase and learn what motivates her at each step of her journey.

Filed Under: Beauty, Digital

Nov 8 2017

Marketing Strategy Infographic: Holiday Shopping Trends 2017 | WMI

Ann D'Adamo

Savvy consumers want to unwrap the best deals throughout the holiday season and actively seek out the retailers offering the best price on the items on their gift list. 52% of consumers say they intend to use deals and offers when buying gifts for their friends and family and 48% say that deals are a major influence in deciding where they will shop. In our infographic, we explain how consumers search for discounts and what makes holiday shoppers close the deal. 

Filed Under: Digital

Nov 3 2017

How to Refine Your Social Media Strategy for 2018 | WMI

Ann D'Adamo

By 2020, more than six out of ten people in the U.S. will be social network users. Now that almost all Americans, from teens to Boomers, are active on at least one social media platform, brands need to refine their social media strategy to best reach their target consumers. Do brands need to be on every social media platform? No, marketers should select the platforms and develop a social media marketing strategy that helps them best achieve their goals. Here, we look at the top social networks to understand how and why consumers use them so marketers can effectively create content and target social media advertising.

Filed Under: Digital

Oct 27 2017

Infographic: Who Is The Luxury Fashion Consumer | WMI

Ann D'Adamo

Today’s luxury fashion consumer is sophisticated, digitally savvy, and more selective about the brands she buys. Brands that have historically relied on heritage and exclusivity must now navigate a “new luxury” that includes personalization, technological innovation, and authenticity, while maintaining the traditional expectations of the brand. As luxury marketers develop omnichannel strategies to keep her engaged, it’s essential to understand who she is (female, millennial or Gen X) and how she discovers the products she covets. In our infographic, we take a look at this consumer to discover more about her preferences and behaviors.

Filed Under: Fashion, Digital

Oct 25 2017

Unlock the Challenger Within: 7 Steps to Disrupting Your Category |WMI

Rich Zeldes

Challenger Brand – A brand that stimulates long-term growth by disrupting the dynamics of an established category or creating an entirely new one

Filed Under: Get to Know WMI, Digital

Oct 18 2017

Infographic: Beauty Brands, Social Media & Influencer Marketing | WMI

Ann D'Adamo

Beauty consumers have formed passionate communities on YouTube. Second only to food, beauty content has generated 222 billion total views and has grown by 65% from 2016 to 2017 as more consumers turn to social video to learn about the latest trends, connect with their favorite influencers, and discover the most innovative products. In our infographic we look at how beauty brands and social media influencers are growing the beauty video category, how influencer marketing is impacting brands, and what type of content performs best on YouTube.

Filed Under: Beauty, Digital

Oct 17 2017

Consumer Research: Scaring Up Shoppers for Halloween 2017

Ann D'Adamo

Halloween is the kickoff to the holiday season, offering retailers a glimpse what’s to come for the remainder of the year. If consumers are ghosting retailers in October, it’s likely that they won’t be in the spirit come December either. By all accounts, Halloween 2017 is shaping up to be spooktacular for retailers and brands, with consumer spending expected to reach a record $9.1 billion, up from $8.4 billion last year. Here’s research into how consumers are spending for the holiday:

Filed Under: Digital

Oct 11 2017

Infographic: Email to Bots, Digital Marketing Trends in 2017 | WMI

Ann D'Adamo

Good communication between brands and consumers is critical, but there’s a fine line between informative and intrusive. Understanding what marketing messages consumers believe are most important as well as knowing when and how they want to be messaged is key. In our infographic, we reveal the trends in how consumers say they want to hear from brands and what they think about emerging bot and voice technologies.

Filed Under: Digital

Oct 3 2017

Infographic: Holiday 2017 Online and In Store Sales | WMI

Ann D'Adamo

Consumers are increasingly turning to online retailers for their holiday shopping needs—this year 42% of consumers will spend about half of their holiday budget online, up from 38% last year. Although consumers may be spending more online, physical retail stores still play an important role. Understanding when consumers are shopping online and what they’re looking for in-store will be critical for marketersIn our infographic, we explore where consumers will be shopping (and when) and the little extras that draw them into retail stores. 

Filed Under: Media, Digital