While men and women are sharing more of the shopping responsibilities than ever before, their shopping habits are very different. While women typically plan and research products, men are more likely to be impulse buyers. In our infographic, we look at the differences in how each gender shops so marketers can make smarter decisions when trying to reach them.
Experimenting with beauty products is an enjoyable pastime for women regardless of their age, but 69% say they sometimes feel overwhelmed by the number of options available. In-store sampling, demonstrations, and other events can help consumers navigate the wide array of products, colors, and formats and better understand what works best for them. In our infographic, we explore the attitudes and mindset of this consumer to understand the role makeup plays in her life.
Amazon has forever changed the retail landscape. Today, 37% of Americans say they shop less often at a retail store due to Amazon and 85% of Prime members visit the site at least once a week—in fact, 10% of those consumers say they only shop on the e-commerce platform. In our infographic, we look at how consumers discover brands on Amazon and why having an optimized search strategy is essential.
The recent privacy scandals concerning Facebook and Cambridge Analytica has users concerned about data security. A recent poll found that only 41% of Americans trust Facebook to obey laws regarding privacy. This loss of trust had some users saying they would #DeleteFacebook, but it’s unlikely that this campaign is going to make a dent in the social media network’s dominance. Although CEO Mark Zuckerberg has promised to do better, privacy is now top-of-mind for consumers. In our infographic, we reveal which platforms consumers trust and what actions they are taking to protect their privacy.
Although a goldfish may have a longer attention span than the average Millennial, researchers at MIT discovered that the human brain can process entire images in as little as 13 milliseconds. Not only do consumers see the images they scroll past, they have the capacity to understand and connect them nearly instantaneously to their personal experiences. As social media is increasingly the place where brands and consumers connect, it’s essential that marketers create visual content that attracts consumers and keeps them engaged with the brand.
Filed Under: Digital
Retailers are facing a more challenging environment than ever before: they’re losing share to marketplaces like Amazon and facing a growing threat from direct-to-consumer brands. But it’s not just competition from other retailers—consumers are choosing to invest in experiences over things and, increasingly, have higher expectations when they do shop. Today, consumers expect a relevant and personalized experience each time they open an email or visit a retailer’s website; in fact, brands see a lift in sales and loyalty after implementing personalization strategies.
Filed Under: Digital
“Must See TV” no longer refers to NBC’s Thursday night lineup. Television has evolved beyond broadcast and cable networks to streaming and on-demand models. Netflix, Hulu, Amazon, and other on-demand services offer consumers endless programming choices and advertisers unlimited ways to reach them. Understanding the new television landscape—and how consumers view programming on multiple devices—will help marketers make better advertising decisions.
#RealBeauty, #LikeAGirl, #BetterForIt...messages of female empowerment have become a common theme for marketers. These advertising campaigns, alongside cultural shifts like the #MeToo movement and the Women’s March, have pivoted the cultural conversation and placed women’s issues in the spotlight. Increasingly, many woman-focused brands feel they need to embrace this trend—but without a concrete stance, images and messaging can feel gimmicky rather than profound and ultimately may do more harm than good. Researchers have found that women feel most empowered when they see women in ads who are easy to relate to, are in control of their own lives, and reflect the diverse experience of womanhood in America.
There are an estimated 43 million moms in the U.S. and they drive up to 80% of all consumer purchasing. Today’s moms struggle to balance their responsibilities, spend time with their kids, and carve out a little time for themselves. In our infographic, you'll learn what makes moms feel like they’ve accomplished their goals, what makes them laugh, and how they stay connected to the people and brands they love.
Filed Under: Digital
Generation Z is the most ethnically diverse and socially progressive generation to date. The first generation to have grown up with social media, today's teens are feeling pressured to look Insta-worthy at all times and turning to their favorite influencers on social media for tips and inspiration. In our infographic, we explain how beauty brands can reach this consumer who wields a collective $44 billion in spending power.