In a world where data is king, Amazon continues to open its platform to be more brand-friendly. Last summer, Amazon launched Amazon Store pages to give brands more control over their presence on the platform. Store pages are highly customizable touchpoints, allowing brands to showcase interactive video, images, and static text content, creating a customized brand presence on Amazon. Although Store pages have been available for almost a year, the level of actionable data or insights has been scarce—until now.
In 2017, it was estimated that Amazon represented 44% of U.S. e-commerce—and that number is projected to reach 50% by 2021. As shoppers increasingly shift to e-commerce, our infographic reveals where Amazon’s influence is poised to grow.
Amazon Echo and Google Home were the hot holiday gifts this season and consumers didn’t allow them to sit in their boxes for long: the Amazon Alexa app was the most-downloaded app on Christmas and the following day and Google Home was number six. So, do consumers think their devices live up to the hype? Here’s what they say about their digital voice assistants.
Amazon has emerged as an essential shopping platform for women and, increasingly, an important destination for beauty. In the third quarter of 2017, Amazon's beauty business grew by 42%. To understand how the Amazon marketplace has transformed the beauty shopper's path-to-purchase, we launched a nationwide survey to our proprietary insights communtiy, Glimmer. Our infographic explains what we learned about how they discover beauty on Amazon, how influencers impact her decision making, and how much she'll spend on beauty.
Through our insights community, Glimmer, Women's Marketing launched a study into how female consumers shop on Amazon. Our study revealed surprising insights into how frequently women shop on the platform, what they buy, and why its is their first choice when shopping for products they need.
Filed Under: Amazon
Instead of bells, retailers were ringing up sales this holiday weekend. Analysts estimate that 174 million Americans shopped between Thanksgiving Day and Cyber Monday and spent roughly $15 billion on gifts. While retailers are celebrating a long-overdue win, they’re also recognizing that the era of the adrenaline-fueled day of shopping has ended, replaced by a steady flow of deals offered throughout the season that consumers can access at the tap of a finger. Here are five trends that emerged as consumers kicked off their holiday shopping.
It’s a simple fact—if shoppers can’t find your products, they can’t buy them. In traditional retail, marketers developed strategies to stand out on shelf, but on a crowded online marketplace like Amazon, it’s more difficult…but not impossible. One of the most important strategies for getting your products found on Amazon search and converting browsers into buyers is understanding how to craft a well-optimized product page. Understanding how to market a product on Amazon can be challenging. In fact, many large brands in the CPG, beauty, and food spaces are not optimizing around these key factors. This offers independent brands an opportunity to stake their claim and compete with legacy brands.
More than half of all American households are Amazon Prime subscribers and that number continues to grow—in 2017, its number of subscriptions grew 38%. Consumers pay Amazon a $99 annual fee to subscribe to Prime and reap its benefits…but is it worth it? According to the latest research, they overwhelmingly say "yes!". In our infographic, we explain why Americans love Prime and how your brand can benefit.
Amazon is predicted to become the U.S.’s biggest apparel retailer, surpassing Macy’s, by the end of this year. In 2017, apparel sales on the platform climbed 30%; in addition, Amazon launched more than a dozen private label brands, introduced Prime Wardrobe, debuted the Echo Look—and they’re just getting started. Meanwhile, traditional retailers continue to struggle, relying on discounting to drive consumers into stores and online shops.
Although Amazon won’t reveal exactly how many people shop the site, it’s estimated that 300 million people around the globe buy from the e-commerce giant and more than half of American adults are Prime members. In our infographic, we look at Amazon shoppers.
Filed Under: Amazon