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Sep 18 2018

What Amazon Advertising Means for the Industry

Amanda Chomicz

In a move to streamline advertising, Amazon is restructuring its services and eliminating those acronyms that advertisers have grown accustomed to. Say goodbye to AMS, AMG, and AAP; welcome to the world, Amazon Advertising.

Filed Under: Media, Digital, Amazon

Aug 29 2018

Infographic: Alexa, Did Amazon Prime Day Live Up to the Hype?

Amanda Chomicz

For many online shoppers, Amazon Prime Day is becoming a can’t-miss event. This year, it was especially over the top, lasting 36 hours from July 16-17, and packed with more promotion than we’ve ever seen from Amazon, including a live-streamed performance by Ariana Grande as a part of the Unboxing Prime Day experience. The company also boosted promotions with Whole Foods, rewarding shoppers both in-store and online.

The primary goal of the event is to garner new Amazon Prime memberships, and that it did, among many other achievements. Here, we take a look at overall sales and consumer spending on Prime Day 2018.

Filed Under: Digital, Amazon, Retail

Aug 27 2018

Amazon Prevails on Prime Day, Unscathed by Technical Difficulties and Fierce Competition

Amanda Chomicz

Amazon Prime Day is a day of shopping delights for consumers, and significant competition for retailers. But just as the day kicked off, Amazon’s site and app crashed nearly immediately, serving up pages of cute dogs to confused customers who anxiously awaited one of the biggest days of the year.

For marketers at competing retailers who had spent time over the past 12 months drafting aggressive promotions that would drive traffic away from Amazon on that very day, the glitch was a dream. The hiccup did drive shoppers to browse other retailers—but turned out to be a minor event for Amazon.

Filed Under: Digital, Amazon, Retail

Jul 30 2018

Infographic: Smartphones Power Up the E-Comm Mom

Amanda Chomicz

From how she’s searching to what she’s buying, our infographic takes a look at the relationship between mom and her smartphone shopping habits.

Filed Under: Fashion, Beauty, Digital, Amazon, Retail, Social Media

Jul 17 2018

Infographic: Amazon Prime by the Numbers 2018

Amanda Chomicz

Believe it or not, there are still people who shop on Amazon without a Prime membership, which can seem baffling to users who enjoy the perks that come with Prime. And there are a lot of them: Amazon Prime has surpassed 100 million members globally, with enormous year over year growth, proving just how influential a loyalty program can be. For brands, it’s increasingly critical to understand the Amazon Prime population, why they are there, and what keeps their loyalty. 

Filed Under: Digital, Amazon, Retail

Jun 4 2018

Infographic: Amazon Shopping Statistics

Marlea Clark

Amazon has forever changed the retail landscape. Today, 37% of Americans say they shop less often at a retail store due to Amazon and 85% of Prime members visit the site at least once a week—in fact, 10% of those consumers say they only shop on the e-commerce platform. In our infographic, we look at how consumers discover brands on Amazon and why having an optimized search strategy is essential.

Filed Under: Digital, Amazon

Apr 30 2018

Infographic: Amazon Shopping Statistics

Marlea Clark

Amazon has forever changed the retail landscape. Today, 37% of Americans say they shop less often at a retail store due to Amazon and 85% of Prime members visit the site at least once a week—in fact, 10% of those consumers say they only shop on the e-commerce platform. In our infographic, we look at how consumers discover brands on Amazon and why having an optimized search strategy is essential.

Filed Under: Digital, Amazon

Apr 2 2018

Infographic: Amazon vs. Walmart in the Battle for Online Grocery

Ann D'Adamo

Amazon and Walmart are going head-to-head in the online grocery wars. Both are investing heavily in building out their grocery options, launching price wars, and doing whatever it takes to win the food and beverage consumer. In this infographic, we look at the online grocery shopper to learn who they are, why they shop online, and where each e-tailer is winning in grocery.

Filed Under: Food & Beverage, Amazon

Mar 14 2018

Data-Driven Decision-Making with Amazon Stores

Byron Kerr

In a world where data is king, Amazon continues to open its platform to be more brand-friendly. Last summer, Amazon launched Amazon Store pages to give brands more control over their presence on the platform. Store pages are highly customizable touchpoints, allowing brands to showcase interactive video, images, and static text content, creating a customized brand presence on Amazon. Although Store pages have been available for almost a year, the level of actionable data or insights has been scarce—until now.

Filed Under: Digital, Amazon

Feb 26 2018

Infographic: What's Next For Amazon to Dominate?

Ann D'Adamo

In 2017, it was estimated that Amazon represented 44% of U.S. e-commerce—and that number is projected to reach 50% by 2021. As shoppers increasingly shift to e-commerce, our infographic reveals where Amazon’s influence is poised to grow. 

Filed Under: Digital, Amazon