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Jan 5 2018

How Women Shop on Amazon

Ann D'Adamo
 

Through our insights community, Glimmer, Women's Marketing launched a study into how female consumers shop on Amazon. Our study revealed surprising insights into how frequently women shop on the platform, what they buy, and why its is their first choice when shopping for products they need.

Filed Under: Amazon

Nov 30 2017

Marketing Strategy 2018: Lessons From Black Friday and Cyber Monday

Ann D'Adamo

Instead of bells, retailers were ringing up sales this holiday weekend. Analysts estimate that 174 million Americans shopped between Thanksgiving Day and Cyber Monday and spent roughly $15 billion on gifts. While retailers are celebrating a long-overdue win, they’re also recognizing that the era of the adrenaline-fueled day of shopping has ended, replaced by a steady flow of deals offered throughout the season that consumers can access at the tap of a finger. Here are five trends that emerged as consumers kicked off their holiday shopping.

Filed Under: Digital, Amazon

Nov 28 2017

4 Tips for Creating a Profitable Amazon Product Detail Page

Byron Kerr

It’s a simple fact—if shoppers can’t find your products, they can’t buy them. In traditional retail, marketers developed strategies to stand out on shelf, but on a crowded online marketplace like Amazon, it’s more difficult…but not impossible. One of the most important strategies for getting your products found on Amazon search and converting browsers into buyers is understanding how to craft a well-optimized product page. Understanding how to market a product on Amazon can be challenging. In fact, many large brands in the CPG, beauty, and food spaces are not optimizing around these key factors. This offers independent brands an opportunity to stake their claim and compete with legacy brands.

Filed Under: Digital, Amazon

Nov 13 2017

Infographic: Why Consumers Love Amazon Prime | WMI

Ann D'Adamo

More than half of all American households are Amazon Prime subscribers and that number continues to grow—in 2017, its number of subscriptions grew 38%. Consumers pay Amazon a $99 annual fee to subscribe to Prime and reap its benefits…but is it worth it? According to the latest research, they overwhelmingly say "yes!". In our infographic, we explain why Americans love Prime and how your brand can benefit.

Filed Under: Digital, Amazon

Oct 4 2017

Amazon: Why Fashion Brands Need to Join the Party | WMI

Ann D'Adamo

Amazon is predicted to become the U.S.’s biggest apparel retailer, surpassing Macy’s, by the end of this year.  In 2017, apparel sales on the platform climbed 30%; in addition, Amazon launched more than a dozen private label brands, introduced Prime Wardrobe, debuted the Echo Look—and they’re just getting started. Meanwhile, traditional retailers continue to struggle, relying on discounting to drive consumers into stores and online shops. 

Filed Under: Fashion, Amazon

Sep 11 2017

10 Things You Need to Know About Amazon Shoppers | WMI

Ann D'Adamo

Although Amazon won’t reveal exactly how many people shop the site, it’s estimated that 300 million people around the globe buy from the e-commerce giant and more than half of American adults are Prime members. In our infographic, we look at Amazon shoppers.

Filed Under: Amazon

Sep 6 2017

Infographic: 2017 Retail Holiday Forecast | WMI

Ann D'Adamo

Consumers are feeling cautiously optimistic about the economy and analysts believe that their positive sentiment will translate into an opportunity for retailers this 2017 holiday season. Consumers are now digital-first shoppers, so it’s essential that marketers have a seamless omnichannel strategy in place. And don’t forget Amazon! Almost 70% of consumers say they plan to shop the site this holiday season. In our infographic, you'll learn how consumers are expected to shop, when they’ll start shopping, and where they’ll be looking for that perfect gift!

Filed Under: Digital, Amazon, Retail

Aug 4 2017

How to Get More Consumer Reviews | WMI

Ann D'Adamo

One of the barriers to online shopping had been the inability to see and touch the product before making the decision to buy. But brands and marketplaces like Amazon came up with a solution to help shoppers feel confident in their choices—adding peer-generated product reviews to product pages. Today, 88% of consumers don’t make a purchase, online or off, without checking star ratings or reading user-generated reviews. In fact, 90% say that reviews are the most influential factor in making purchase decisions. As e-commerce evolves, consumers are growing more sophisticated and demanding a more engaging experience that extends beyond the product page.

Filed Under: Digital, Amazon

Jul 26 2017

Infographic: The Beauty of  E-Commerce | WMI

Ann D'Adamo

In 2016, Amazon reported $4.7 billion in health and personal care sales and $2.5 billion in beauty sales, a year-over-year increase of 35% and 47% respectively. Ulta boasted a 71% jump in online sales during the first quarter of 2017 and Sephora boasted a 150% growth in mobile shopping in the past year. By all accounts, shoppers are increasingly comfortable buying beauty online. In our infographic, we reveal why understanding the new consumer journey is essential as marketers develop strategies to engage online beauty shoppers.

Filed Under: Beauty, Amazon

Jul 24 2017

Why Athletic Footwear Brands Stepped Up Their Game | WMI

Ann D'Adamo

Have Nike and Adidas supplanted Choo and Louboutin as the footwear of choice for the sartorially savvy? Thanks to the casualization of the workplace and the loosening of office dress codes, sneakers have become much more than weekend wear for both men and women—they’ve become status symbols. Celebrity collaborations and athlete endorsements have continued to lend cachet to brands and a new wave of sneaker culture is evolving as the latest manifestation of the athleisure trend.

Filed Under: Fashion, Amazon