Although Amazon won’t reveal exactly how many people shop the site, it’s estimated that 300 million people around the globe buy from the e-commerce giant and more than half of American adults are Prime members. Here, we look at Amazon shoppers, how they buy, how often they shop, and what they buy.
Consumers are feeling cautiously optimistic about the economy and analysts believe that their positive sentiment will translate into an opportunity for retailers this 2017 holiday season. Consumers are now digital-first shoppers, so it’s essential that marketers have a seamless omnichannel strategy in place. And don’t forget Amazon! Almost 70% of consumers say they plan to shop the site this holiday season. In our infographic, you'll learn how consumers are expected to shop, when they’ll start shopping, and where they’ll be looking for that perfect gift!
One of the barriers to online shopping had been the inability to see and touch the product before making the decision to buy. But brands and marketplaces like Amazon came up with a solution to help shoppers feel confident in their choices—adding peer-generated product reviews to product pages. Today, 88% of consumers don’t make a purchase, online or off, without checking star ratings or reading user-generated reviews. In fact, 90% say that reviews are the most influential factor in making purchase decisions. As e-commerce evolves, consumers are growing more sophisticated and demanding a more engaging experience that extends beyond the product page.
In 2016, Amazon reported $4.7 billion in health and personal care sales $2.5 billion in beauty sales, a year-over-year increase of 35% and 47% respectively. Ulta boasted a 71% jump in online sales during the first quarter of 2017 and Sephora boasted a 150% growth in mobile shopping in the past year. By all accounts, shoppers are increasingly comfortable buying beauty online. In our infographic, we reveal why understanding the new consumer journey is essential as marketers develop strategies to engage online beauty shoppers.
Have Nike and Adidas supplanted Choo and Louboutin as the footwear of choice for the sartorially savvy? Thanks to the casualization of the workplace and the loosening of office dress codes, sneakers have become much more than weekend wear for both men and women—they’ve become status symbols. Celebrity collaborations and athlete endorsements have continued to lend cachet to brands and a new wave of sneaker culture is evolving as the latest manifestation of the athleisure trend.
There’s no question that Amazon’s disruptive effect on retail is impacting every category. From beauty to health and wellness, marketers are scrambling to learn how they can optimize their Amazon marketing techniques for product discovery. One way marketers can help their products to stand out from the competition is through smart Amazon content marketing. Amazon’s A+ detail pages offer marketers the ability to tell a relevant and compelling story about their brand. Why take the time to build A+ enhanced marketing content pages? They can increase sales by an average of 3-10%, educate consumers about your product and brand, and improve search results on Amazon.
Filed Under: Amazon
If there’s anything Americans love, it’s a sale—and when that retailer is Amazon, you can bet it will be a blockbuster.
Filed Under: Amazon
Amazon’s acquisition of Whole Foods certainly took the world by storm last week. Why would Amazon spend $13.7 billion on a struggling mid-size grocery chain with a reputation for high prices? Because Amazon is very good at disrupting industries and the grocery business is ripe for disruption, both on- and offline.
Amazon has made no secret of its ambitions to disrupt the apparel industry and it’s willing to take a very public test-and-learn approach to doing so. Amazon hit $13 billion in clothing and footwear sales in 2016—13% of its U.S. gross merchandise volume—and is taking aggressive action to grow that share in 2017. While they’ve shuttered their Style Code video platform, Amazon remains committed to fashion, with new efforts including launching eight value-oriented, basics-focused private label brands and the Amazon Echo Look, a video-enabled version of the Echo that snaps full length photos of users and employs Amazon’s team of Style Check consultants to offer wardrobe suggestions.
Filed Under: Amazon