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Apr 30 2018

Infographic: Amazon Shopping Statistics

Marlea Clark

Amazon has forever changed the retail landscape. Today, 37% of Americans say they shop less often at a retail store due to Amazon and 85% of Prime members visit the site at least once a week—in fact, 10% of those consumers say they only shop on the e-commerce platform. In our infographic, we look at how consumers discover brands on Amazon and why having an optimized search strategy is essential.

Filed Under: Digital, Amazon

Apr 2 2018

Infographic: Amazon vs. Walmart in the Battle for Online Grocery

Ann D'Adamo

Amazon and Walmart are going head-to-head in the online grocery wars. Both are investing heavily in building out their grocery options, launching price wars, and doing whatever it takes to win the food and beverage consumer. In this infographic, we look at the online grocery shopper to learn who they are, why they shop online, and where each e-tailer is winning in grocery.

Filed Under: Food & Beverage, Amazon

Mar 14 2018

Data-Driven Decision-Making with Amazon Stores

Byron Kerr

In a world where data is king, Amazon continues to open its platform to be more brand-friendly. Last summer, Amazon launched Amazon Store pages to give brands more control over their presence on the platform. Store pages are highly customizable touchpoints, allowing brands to showcase interactive video, images, and static text content, creating a customized brand presence on Amazon. Although Store pages have been available for almost a year, the level of actionable data or insights has been scarce—until now.

Filed Under: Digital, Amazon

Feb 26 2018

Infographic: What's Next For Amazon to Dominate?

Ann D'Adamo

In 2017, it was estimated that Amazon represented 44% of U.S. e-commerce—and that number is projected to reach 50% by 2021. As shoppers increasingly shift to e-commerce, our infographic reveals where Amazon’s influence is poised to grow. 

Filed Under: Digital, Amazon

Feb 7 2018

The Other Person in The Room: How Consumers Use Voice Assistants

Ann D'Adamo

Amazon Echo and Google Home were the hot holiday gifts this season and consumers didn’t allow them to sit in their boxes for long: the Amazon Alexa app was the most-downloaded app on Christmas and the following day and Google Home was number six. So, do consumers think their devices live up to the hype? Here’s what they say about their digital voice assistants.

Filed Under: Media, Digital, Amazon

Jan 29 2018

Infographic: The Amazon Beauty Consumer 

Ann D'Adamo

Amazon has emerged as an essential shopping platform for women and, increasingly, an important destination for beauty. In the third quarter of 2017, Amazon's beauty business grew by 42%. To understand how the Amazon marketplace has transformed the beauty shopper's path-to-purchase, we launched a nationwide survey to our proprietary insights communtiy, Glimmer. Our infographic explains what we learned about how they discover beauty on Amazon, how influencers impact her decision making, and how much she'll spend on beauty. 

Filed Under: Beauty, Amazon

Jan 5 2018

Infographic: How Women Shop on Amazon

Ann D'Adamo

Through our insights community, Glimmer, Women's Marketing launched a study into how female consumers shop on Amazon. Our study revealed surprising insights into how frequently women shop on the platform, what they buy, and why its is their first choice when shopping for products they need.

Filed Under: Amazon

Nov 30 2017

Marketing Strategy 2018: Lessons From Black Friday and Cyber Monday

Ann D'Adamo

Instead of bells, retailers were ringing up sales this holiday weekend. Analysts estimate that 174 million Americans shopped between Thanksgiving Day and Cyber Monday and spent roughly $15 billion on gifts. While retailers are celebrating a long-overdue win, they’re also recognizing that the era of the adrenaline-fueled day of shopping has ended, replaced by a steady flow of deals offered throughout the season that consumers can access at the tap of a finger. Here are five trends that emerged as consumers kicked off their holiday shopping.

Filed Under: Digital, Amazon

Nov 28 2017

4 Tips for Creating a Profitable Amazon Product Detail Page

Byron Kerr

It’s a simple fact—if shoppers can’t find your products, they can’t buy them. In traditional retail, marketers developed strategies to stand out on shelf, but on a crowded online marketplace like Amazon, it’s more difficult…but not impossible. One of the most important strategies for getting your products found on Amazon search and converting browsers into buyers is understanding how to craft a well-optimized product page. Understanding how to market a product on Amazon can be challenging. In fact, many large brands in the CPG, beauty, and food spaces are not optimizing around these key factors. This offers independent brands an opportunity to stake their claim and compete with legacy brands.

Filed Under: Digital, Amazon

Nov 13 2017

Infographic: Why Consumers Love Amazon Prime | WMI

Ann D'Adamo

More than half of all American households are Amazon Prime subscribers and that number continues to grow—in 2017, its number of subscriptions grew 38%. Consumers pay Amazon a $99 annual fee to subscribe to Prime and reap its benefits…but is it worth it? According to the latest research, they overwhelmingly say "yes!". In our infographic, we explain why Americans love Prime and how your brand can benefit.

Filed Under: Digital, Amazon