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Jul 19 2018

5 Easy Ways to Keep Customers Loyal

Amanda Chomicz

Consumer shopping behavior has changed significantly over the years, and smarter brands have adapted with them by evolving communication to better meet customer needs. Brands need to be hyper-focused on their customer and leverage data to speak directly to shoppers in unique and beneficial ways. Here are 5 ways brands can develop loyalty by getting a little more personal.

Filed Under: Digital, Retail, Social Media

Jul 17 2018

Infographic: Amazon Prime by the Numbers 2018

Amanda Chomicz

Believe it or not, there are still people who shop on Amazon without a Prime membership, which can seem baffling to users who enjoy the perks that come with Prime. And there are a lot of them: Amazon Prime has surpassed 100 million members globally, with enormous year over year growth, proving just how influential a loyalty program can be. For brands, it’s increasingly critical to understand the Amazon Prime population, why they are there, and what keeps their loyalty. 

Filed Under: Digital, Amazon, Retail

Jun 26 2018

A Portrait of the Millennial Luxury Consumer

Marlea Clark

Although Millennials may have less disposable income than the generations preceding them, simply profiling this consumer by income may not be the best strategy. While their predecessors may have been status seekers, Millennials view luxury differently. Quite simply, Millennials don’t buy luxury goods to impress others, they buy premium products because they believe they are better. Researchers found that today’s luxury retail consumer tends to be younger, urban, and well-informed about the brands she buys. Discover how this consumer learns about luxury brands, when she’s most apt to buy, and the influencers that matter most.

Filed Under: Fashion, Retail

Jun 11 2018

Infographic: American Consumer Sentiment and Spending 2018

Marlea Clark

American consumers are feeling cautiously optimistic about the economy, but more important, they are feeling upbeat about their own financial situation. One third of Millennials and more than a quarter of Gen X’ers believe they will be financially better off a year from now—an increase of 14% and 4% respectively in just one year. When consumers are feeling secure about their financial situation, they are more likely to splurge. In our infographic, we look at how these trends are impacting consumers, how they plan to spend their extra income, what they’re willing to spend money on – and what they’re not.

Filed Under: Digital, Retail

May 21 2018

Infographic: Digital Shopping Habits of Men and Women

Marlea Clark

While men and women are sharing more of the shopping responsibilities than ever before, their shopping habits are very different. While women typically plan and research products, men are more likely to be impulse buyers. In our infographic, we look at the differences in how each gender shops so marketers can make smarter decisions when trying to reach them.

Filed Under: Digital, Retail

Mar 21 2018

Infographic: Inside The Mind of the Millennial Shopper

Ann D'Adamo

Millennial women love to shop. Researchers found that 94% of women 15-35 spend over an hour per day shopping or browsing online—and when they do buy, they are 20% more likely than the average shopper to spend up to 25% more. Although she’s an avid shopper, she’s selective about the brands she buys. In our infographic, you'll learn what (and who) influences her purchases and why brand story matters. 

Filed Under: Fashion, Beauty, Retail

Mar 19 2018

Why Brands Have a Millennial Problem

Ann D'Adamo

With plain white labels and undesirable shelf position, generic or store brands used to be considered inferior to those with a household name. But like everything else in retail, times are changing. Today, house brands command 20% of the CPG market, with estimated revenues of $120 billion annually. Improved quality, more contemporary packaging, better retailer marketing, and competitive pricing, new “brandless” brands are changing the way consumers perceive these products.

Filed Under: Beauty, Food & Beverage, Digital, Retail

Mar 7 2018

Infographic: Sephora vs. Ulta Who's Winning E-Commerce?

Ann D'Adamo

While in-store represents the lion’s share of beauty sales, both Ulta and Sephora have made considerable strides in e-commerce. Since 2016, Ulta’s online sales have nearly tripled and Sephora’s have more than doubled. Although online still represents a small share of the overall market, strides in digital beauty sales indicate there’s significant room for growth. In our infographic, we detail the strategies each retailer is taking to win.

Filed Under: Beauty, Digital, Retail

Feb 19 2018

Infographic: American Consumer Sentiment and Spending 2018

Ann D'Adamo

American consumers are feeling cautiously optimistic about the economy, but more important, they are feeling upbeat about their own financial situation. One third of Millennials and more than a quarter of Gen X’ers believe they will be financially better off a year from now—an increase of 14% and 4% respectively in just one year. When consumers are feeling secure about their financial situation, they are more likely to splurge. In our infographic, we look at how these trends are impacting consumers, how they plan to spend their extra income, what they’re willing to spend money on – and what they’re not.

Filed Under: Digital, Retail

Feb 12 2018

Beyond Skin Deep: Bee Shapiro Opens Up About the Future of Beauty

Ann D'Adamo

For almost a decade, Bee Shapiro has had a front-row seat to the beauty industry. As the Skin Deep columnist for The New York Times, she covers the changing face of the industry and gets Hollywood’s most glamourous women to share their beauty rituals and reveal their life-changing products. Her passion for beauty goes beyond journalism; Shapiro is also making her own news as a beauty entrepreneur. Ellis Brooklyn, her ethical fragrance and body care line, is available at some of the world’s most prestigious retailers, including Sephora.com, Net-A-Porter, and Barneys New York. Although she’s used to doing the interviewing, we had the opportunity to turn the tables and learn more about Bee and get her predictions for the future of beauty.

Filed Under: Beauty, Women in Media, Industry News, Retail