Now that almost every brand is on Facebook, Twitter, and Instagram, Snapchat has become the go-to platform for engaging Millennial and Generation Z consumers. Brands are just starting to learn how to effectively use Snapchat to entertain and delight audiences with video, contests, stickers, and other branded content. Here, we take a look at the platform to better understand what's being shared...and how often! Can your brand be doing better on social? Contact Women's Marketing to learn how we can help you to develop a smarter social media strategy.