Although Facebook's explosive growth shows some signs of slowing down, it continues to be the largest social networking platform in America and is expected to remain on top until at least 2020. Analysts predict that this year, more than half of the U.S. population will log on to the site at least once a month, so it's no surprise that it will continue to command the lion's share of ad dollars allocated to social media. In 2016, the network will earn close to $10 billion in ad revenue, or 73.4% of total U.S. social network ad spend. Is your brand getting the most from your social media advertising dollars? Contact us today to learn how Women's Marketing can help you develop a results-oriented media marketing strategy.