With so many products to choose from, each competing on price, efficacy, and convenience, it can be a challenge for brands to retain consumers. Yet, many remain loyal to the brands they have come to trust and love. What drives loyalty in consumers? That depends on who you ask—men and women take different approaches to shopping and that affects their choices and loyalty to brands. In our infographic, we reveal why consumers stay loyal to their favorite brands.
What Drives Brand Loyalty?
For women, loyalty is about trust and brand devotion
they approach brands in the same way they approach relationships
form personal, one-on-one relationships with brands
respond more to discounts and deals
marketing messages that address value appeal to this group
For men, loyalty is about honor
shop when there’s a perceived need and generally buy when a product meets that need
are product-driven and look for quality
look for immediate rewards and benefits
respond to marketing messages that focus on the strength of the brand