Whether they’re looking for the latest spring fashions or trendiest shades of lipstick, most consumers are going digital first. And it’s paying off for retailers, both online and in brick and mortar stores. Researchers found that half of all mobile searches lead to a purchase! This is just one reason that it’s more important than ever to optimize your search and keyword strategies! Here, we look at how consumers are searching for products, what happens when they reach your website, and the factors that influence them to buy.
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