Topic: Why Print? 5 Reasons Why Magazines Are an Essential Part of Your Media Mix
Recording date: Thursday, May 14, 2015 12:18 pm, Eastern Daylight Time (New York, GMT-04:00)
- Marlea Clark, SVP Marketing, Women’s Marketing, Inc.
- Kim Haley, EVP Account Strategy, Women’s Marketing, Inc.
- Connie Anne Phillips, Publisher and Chief Revenue Officer, Glamour
Duration: 37 minutes
Description: Why Print? 5 Reasons Magazines Are an Essential Part of Your Media Mix Join Glamour Publisher and Chief Revenue Officer Connie Anne Phillips and Women’s Marketing for an in-depth look at why print is still relevant in a digital age, how women respond to print advertising, and why it might be a core element in your marketing strategy.
- Learn how magazine ads uniquely engage women and incite them to take action
- Understand today’s super influential magazine reader
- Discover how you can elevate your brand’s image with key print partnerships