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Women’s Marketing has helped hundreds of emerging and ambitious brands achieve their goals. Our webinars touch on the most relevant marketing topics, like social and influencer strategies and rich consumer insights. We invite you to learn from our expertise by clicking on our archived webinars—and sign up to learn about upcoming events.


Understanding Media Metrics & Analytics: Measure What Matters | WMI

Posted by Julie Wolvek on Dec 4, 2015 5:26:00 AM

How will you know if your digital media strategy is a success? In our 30-minute webinar, Women’s Marketing analysts Amy Zvovushe and Erin Stymacks will break down the performance metrics you should be tracking, depending on your brand goals, describe how we measure them and explain how to use the data, so you can successfully evaluate the effectiveness of your digital campaign.

Topic: Understanding Media Metrics & Analytics: Measure What Matters

Recording date: Thursday, February 5, 2015 1:00 pm, Eastern Standard Time (New York, GMT-05:00)

Panelist Information: Amy Zvovushe & Erin Stymacks, Digital Campaign Managers

Duration: 30 minutes