How will you know if your digital media strategy is a success? In our 30-minute webinar, Women’s Marketing analysts Amy Zvovushe and Erin Stymacks will break down the performance metrics you should be tracking, depending on your brand goals, describe how we measure them and explain how to use the data, so you can successfully evaluate the effectiveness of your digital campaign.
Topic: Understanding Media Metrics & Analytics: Measure What Matters
Recording date: Thursday, February 5, 2015 1:00 pm, Eastern Standard Time (New York, GMT-05:00)
Panelist Information: Amy Zvovushe & Erin Stymacks, Digital Campaign Managers
Duration: 30 minutes
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