It's official! Indie beauty brands are having a moment!
But constantly changing consumer expectations, retailer channels, and media make it hard for brands to break through or stay on top.
So we’ve partnered with leading women’s publisher Meredith Corporation to bring you exclusive insights into today’s "New Beauty Rules" for brands, including:
How technology is disrupting the beauty industry
Insights into the psychology of why, and how, women buy cosmetics
How traditional and social media are affecting her path to purchase
Key demographics and nuances into how women research and buy beauty
Join Women’s Marketing’s EVP of Marketing and Insights, Marlea Clark, Kerri Krom, Director of Research, and our special guest, Tim O’Connor, Publisher of SHAPE for a webinar offering an in-depth look at the trends shaping the beauty industry.
Recording Date: Tuesday, May 17, 2016
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