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Webinars

Women’s Marketing has helped hundreds of emerging and ambitious brands achieve their goals. Our webinars touch on the most relevant marketing topics, like social and influencer strategies and rich consumer insights. We invite you to learn from our expertise by clicking on our archived webinars—and sign up to learn about upcoming events.

 

How To Develop Media Budgets | WMI

Posted by Julie Wolvek on Dec 4, 2015 5:19:00 AM

Topic: How Much? How to Develop Media Budgets

Recording date: Thursday, April 2, 2015 1:00pm

Eastern Daylight Time (New York, GMT-04:00)

Duration: 20 minutes

Description: How much does a brand really need to spend to meet its marketing goals? Find out in this webinar from Women’s Marketing, as senior strategic planner Kathleen Jahnke discusses:

  • The key factors to consider when setting a budget for your brand
  • How to determine the appropriate media spend for existing vs. new brands
  • Why it is so crucial to understand your market before you decide where to spend your media budget

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