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Women’s Marketing has helped hundreds of emerging and ambitious brands achieve their goals. Our webinars touch on the most relevant marketing topics, like social and influencer strategies and rich consumer insights. We invite you to learn from our expertise by clicking on our archived webinars—and sign up to learn about upcoming events.


The Snapchat Generation: How Today's Teens Engage With Brands

Posted by Ann D'Adamo on Apr 20, 2017 11:15:45 AM

The Snapchat Generation: How Today’s Teens Engage with Brands

Over 50% of American teens say Snapchat is their favorite social media platform, so we tapped our Snapchat partner Liz Kozersky to offer insight into this emerging demographic. Join Liz and Marlea Clark, EVP of Marketing and Insights to discover what’s important to today’s teens and how it will impact your marketing.

In our webinar you’ll learn: 

 -  What Generation Z expects from brands

 -  Insight into how teens are using social media to connect with brands

 -  Why marketing to Gen Z is completely different than Millennials  

 -  How teens influence what their peers and parents buy

Recording Date: April 11, 2017

Filed Under: Digital