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Stella Rising Blog

Digital

Google Chrome Cookie Deprecation: Mitigating Conversion Loss for Google Ads

Google Chrome Cookie Deprecation: Three Strategies to Mitigate Conversion Loss for Google Ads Cookie deprecation, long expected, is finally...
By Jessica Ortiz
Food & Beverage

Infographic | The Growing Snack Attack

In this infographic, we peel back the wrapper on what’s happening in the U.S. snack market. While there is plenty of room for innovation,...
By Elizabeth McHugh
Media

Navigating Retail Media: the Top Seven Platforms to Drive Brand Demand

Retail media is full of buzz and growing fast; it’s expected to grow nearly 30% in 2024 to reach $60M in omnichannel retail media spend this year....
By Katie Michowski
Digital

Proving It Out: How Upper Funnel Tactics Boost Search ROI

At Stella Rising, we constantly turn to data science to measure the impact of upper funnel tactics such as video. Our media plans are backed by...
By Zafreen Zerilli
Social Media

Real Talk on BeReal

In a digital landscape saturated with curated content and filtered narratives, BeReal's recent decision to welcome brands onto its platform marks...
By Sarah Stang & Andrew Halfman
SEO

SEO for Fitness Brands

SEO FOR FITNESS BRANDS: LIFT YOUR FITNESS WEBSITE TO THE TOP For the fitness industry, the search landscape is saturated with competition, making...
By Emily Greene
Amazon

Infographic | Amazon's Latest Big Win: Turkey 5 Recap

Amazon is expected to win big via ecommerce this holiday season, bringing in a projected $106.18B in sales; Walmart ranks in a far distant second...
By Jackie Fisher
Digital

Using AI to Improve Paid Search Performance

Using AI in effective marketing strategies is not new; at Stella Rising, we have long been focused on the ideal balance of human touch and machine...
By Michelle Cruz
Digital

Understanding Media Incrementality: A Data-Driven Approach to Marketing Success

Media incrementality is by no means a new—or even flashy—analytics practice. That said, as we enter our new cookieless landscape and winning via...
By Zafreen Zerilli

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