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ESTABLISHED MOM (35-54)

She knows her strengths but is willing to try something new.

This Established Mom may look like she’s headed toward an empty nest, but her life is nothing but full. Her children are older, and as her family is changing and evol established ving, so is she. This mother has already independently taken to massively popular sites like Twitter and Pinterest, but she’s excited to discover and try new tech things  usually introduced by her children.

What makes this woman feel the most grounded is feeling like she has full control and maintenance over her life. She explores ways to retain what shes worked hard for while still taking on more responsibility, but is also unafraid to give herself the self-care that every mom deserves.

With all of her passion for staying up to date, she’s incorporated the regular use of a smartphone and tablet into her everyday life. Shopping for her is all about preserving a collection of things that she loves while layering in a few new pieces. She’s found her favorite online boutiques, where she shops at least once a week.

This mom is well rounded, established and always effortlessly in the zone. Her adaptability to the everchanging world of technology keeps her being the paramount woman she is today.

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