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5 Personas

Nothing is as powerful as insight. Understanding what motivates today’s busy, tech-savvy, and empowered woman provides a strategic platform that informs your marketing. Through our research, we’ve developed five distinct personas that define the female consumer: the Elemental, the Enterprising Mom, the Established Mom, the Passionista, and the SuperBeauty. Watch these videos to build a strong visual identity of each of these key consumers, understand what makes them tick and what brands need to do to nurture them.