Who is your key consumer? Through a combination of original qualitative research and quantitative analysis, we discovered five key female personas. We provide insight into the identities, habits, and needs of today’s empowered female consumer.
Meet real women who personify each of our archetypes. Understand her priorities, her passions, her needs and wants, and how marketers can effectively reach her at all touch points.
Want to know how women think? Our videos provide a glimpse into how each of these marketing personas approaches media, their shopping habits, and lifestyle priorities.
