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Marketing Strategy

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Media Services

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Retail +
E-commerce Strategy

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Strategic Social Marketing

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Analytics + Insights

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Media services

High Impact, High Engagement

We are brand builders, with a history of turning dynamic indie brands into category leaders across the beauty, fashion, food, and health/wellness categories. Our media services move the needle, driving to retail and e-tail, and reaching women at every touch point during their busy lives. The media services team focuses on producing results, combining hard data and insightful storytelling for effective full funnel marketing strategies, communications planning and activation, incorporating:

  • New-to-market opportunities
  • Creative integrations
  • Best-in-class biddable media
  • Worldwide marketing services network
  • Extensive targeting capabilities
  • In-house programmatic trading desk, offering proprietary data, custom inventory, and internal vertical benchmarks

These assets, along with our extensive platform expertise, laser sharp focus, and pragmatic planning, allow us to insert brands into immersive consumer experiences. We prove out our strategies with end-to-end optimization, tracking, and analytics that ensure campaigns meet client goals.

Understanding How Women Search…and How They Discover

Effectively driving search across desktop and mobile requires technical fluency and an understanding of how women are thinking about, researching, and discovering the best products for their lives, and for the lives of those they care about. In 2015, Women’s Marketing acquired performance agency Flying Point Digital, leaders in SEO and Paid Search, with decades of experience driving performance across client KPIs, focusing on retail and e-commerce growth strategies. Our highly knowledgeable team leverages first- and third-party data across the consumer journey to identify target audience groups and then build custom messaging that resonates with each.

So we can help women find what they’re searching for.

Technology

Certified Experts

doubleclick search by google
bing ads
google adwords
yahoo gemini

Among Our Tools

moz
brightedge
screamingfrog
linkdex
semrush

 

 

Contact Us Today!