Insights
Facebook to Brands: You’re Posting Stuff Wrong
Social Network’s New Data Offer Useful Insight on the Rules of Engagement Among the weirdness Facebook’s existence has loosed upon the world is the idea that it’s OK, and perhaps even good business, for brands to sidle up and give you verbal balm for your case of the Mondays, ask for predictions on the big .. | Read more →
Leveraging QR Codes
Mobile marketing has become an essential component of the overall direct marketing experience as more consumers adopt smartphones and tablets. As the technology has evolved, run-of-the-mill mobile marketing practices such as SMS and push notifications have given way to more sophisticated practices such as quick response, or QR, codes and location-based services (LBS). A recent comScore report .. | Read more →
Media Plans Provide Clues on The Power of Social by Bonnie Kintzer, CEO of Women’s Marketing Inc.
Every year, as a marketing and media services company, we monitor client-planning trends as well as how those mirror trends in the greater marketplace. Recently, I shared our observation that with our clients, social has increasingly become the “spark” within the media mix of choice. That not only is social in the mix a majority of the .. | Read more →
How To Do “Regional” Right by Bonnie Kintzer, CEO of Women’s Marketing Inc.
Regional advertising is the go-to method for brands that want to support their retailers. A brand would turn to national advertising for branding, online, and national sales. Knowing how to play the two together will serve a brand marketer well. But the approach and specific tactics of a great regional execution are what truly make .. | Read more →
The Rise of the Mommy Blogger [INFOGRAPHIC]
The mommy blogger has been around for several years now, but did you know the army of chatty, tech-savvy mothers was this large — and monied? 14% of all American mothers with at least one child in their household blog about parenting or turn to blogs for advice, according to a recent study by Scarborough Research. About .. | Read more →
The ‘Smartphone Class’: Always On, Always Consuming Content
Consuming content in frequent, small portions means more touchpoints for marketers Armed with fast, high-powered smartphones, a new class of consumers, 100 million strong and growing, is rerouting the path to purchase and redefining cultural norms in the US. Members of the “smartphone class” stand apart from other Americans in the way they shop, communicate, .. | Read more →
How to Manage Your Brand’s Social Life
Ad Age Trend Report Explores Strategies for Social-Media Platforms, Organizing Your Team and What to Measure Consumers are investing serious amounts of their time in social-media platforms, with 16.6% of all online minutes now spent on social networks. With so much focus on social as a marketing tool, it’s worth stopping and mapping out a .. | Read more →
The Consumption Trends of Media Moms
Tricia Nichols, global lead of consumer engagement, strategy, and media innovation for The Gap, delivered the keynote address at the iMedia iMoms Summit in Orlando, Fla., this morning. “Technology is the biggest catalyst for strengthening the bond ,” Nichols said. Indeed, this is the theme of the iMoms Summit. How can advertisers .. | Read more →
From Clicks to Completion: Online Video Ad Effectiveness
New technology and creative thinking will foster deeper ad engagement from viewers With video advertising the fastest-growing online ad format, brands need to pay close attention to their video ad campaigns. Ad server VINDICO found that marketers may be placing too much emphasis on clickthrough rates (CTR) to measure campaign performance. The study, which examined .. | Read more →
The Value of Anonymity within Consumer Influence by Bonnie Kintzer, CEO of Women’s Marketing Inc.
It’s now common to talk about consumers’ reliance on peer opinions, reviews and ratings online. But, we probably assume this online tendency and comfort level is rooted in the real life stock we have always put in what our friends and families have to say. Even before going online, most of us have long relied .. | Read more →