April 4, 2017
Women’s Marketing, a leading marketing and media services agency for emerging and high growth brands, is pleased to announce Ranir LLC – a leading global manufacturer of oral care products – as a new client for the agency. Women’s Marketing will lead the brand’s advertising strategy and execution for the Plackers and Rembrandt brands.Campaigns for both brands are rooted in digital and social strategy and launch this spring, in conjunction with the brands’ newly refreshed websites. The brands are looking to create excitement and engagement around new formulations and expanded product lines, and leveraging tactics ranging from programmatic digital and interactive drive-to-retail mobile to influencer marketing and social media.
“The team at Women’s Marketing really understands how women navigate the purchase funnel, and we’re excited to launch a highly targeted media strategy that engages them along each phase of that process,” shares Greg McCormick, SVP Global Innovation and Technology, at Ranir.
Women’s Marketing’s in-house studio will be producing social media content including influencer copy, as well as custom imagery and performance-optimized copy, while Ranir’s creative firm, Brand Connections, will supply additional campaign assets.
“We’re happy that the Ranir brands are tapping into a variety of our services from upfront strategy and research through creative production and campaign analytics,” says Women’s Marketing CEO Andrea Van Dam.
Women’s Marketing continues to deepen its services in marketing strategy, digital consulting and advanced analytics. Recently, the firm has also secured clients including, Mommy’s Bliss, Lansinoh, e.p.t, and Drybar.
Ranir is a leading global manufacturer of private label consumer oral care products, including power and manual toothbrushes, teeth whiteners, dental floss and flossers. Founded in 1979, Grand Rapids, Michigan-based Ranir serves retail customers globally and is committed to delivering affordable, healthy smiles in millions of households every day. Its products, which include some of the world’s largest oral care store brands, can be found at major retailers in more than 40 countries. The consumer and customer insight driven company also owns, manufactures and markets the Plackers® and REMBRANDT brands and proudly employs more than 750 associates worldwide. For more information, visit www.ranir.com.
Developed by cosmetic dentist and whitening pioneer, Dr. Robert Ibsen, REMBRANDT® was the first-ever whitening toothpaste on the market. While the whitening category has grown over the years, REMBRANDT® —unlike other oral care brands—remains solely centered on the science of whitening teeth. REMBRANDT® continues to focus on the development of products that are scientifically proven to whiten, maintain, and protect your smile.
Plackers is a leading brand and pioneer in dental flossers and a variety of consumer oral care products. Having patented the first disposable dental flosser, Plackers is committed to developing high quality, affordable oral care products with innovative features that include a comprehensive line of dental flossers, dental accessories, and dental night guards. Plackers holds over 20 patents and is sold in major retailers worldwide. For more information, visit www.plackers.com.
Read more in: Marketwatch,