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Women’s Marketing Named AOR for Mommy’s Bliss

Posted by Brooks Dibble on May 3, 2017 2:49:31 PM

March 30, 2017

Women’s Marketing, a leading marketing and media services agency for emerging and high growth brands, is pleased to announce Mommy’s Bliss – a portfolio of digestive health products for infants and toddlers – as a new client for the agency. As the Mommy’s Bliss brand prepares to unveil new product launches in 2017, Women’s Marketing will lead the brand’s advertising, which is anchored in digital marketing inclusive of video, custom content integrations, search, programmatic and social.

“The team at Women’s Marketing are true experts in marketing to women – and most importantly for our brand, they understand moms. Their comprehensive services support our goals well from upfront strategy and insights to advanced performance analytics,” said Stephanie O’Brien, Director of Marketing, Mommy’s Bliss. “We are happy to partner with them as we embark on an exciting year ahead for the brand.”

The brand is looking to grow awareness among moms of infants for their need-based solutions, while also educating moms about their health solutions for older babies and toddlers “we’re not just colic relief for infants, the brand also has an assortment of vitamins for older babies and toddlers,” says O’Brien. “Our new creative assets, which will be presented through this campaign, are designed to educate moms about the full range of our solutions.”

The Mommy’s Bliss campaign includes multiple digital marketing tactics, including video, display, search and social. In addition to YouTube and hyper-targeted programmatic display, the brand will be working closely with The Bump and BabyCenter on high impact and native integrations. “The mix of tactics in our marketing plan for 2017 cover all the bases from the upper to lower funnel of a mom’s purchase path” says O’Brien.

“We’re thrilled to be working with Mommy’s Bliss. The brand is poised for big things, and our services add strength to their internal marketing and sales teams,” says Women’s Marketing CEO Andrea Van Dam.

Women’s Marketing continues to deepen its services in marketing strategy, digital consulting and advanced analytics. Recently, the firm has also secured clients including, Lansinoh, e.p.t, and Drybar.

About Mommy’s Bliss

Mommy’s Bliss is a leader in the baby category, providing safe and effective products that promote relief for many of the common health challenges families face. The brand’s solution-oriented products include gripe water, probiotics, and vitamins. Founded in 1999 by Registered Nurse, Certified Nurse-Midwife and Certified Lactation Educator, Roshan Kaderali; Mommy’s Bliss was ultimately created due to the lack of proper stomach relief remedies for infants in the United States with the release of their top selling all-natural Gripe Water. Today, Mommy’s Bliss Gripe Water is the #1 selling gas & colic relief product on the market. Adhering to the “green” values the company was founded on, all of Mommy’s Bliss products are free of harmful or harsh chemicals. Today, Roshan’s daughter, Yasmin Kaderali, runs this family owned company and continues to work toward making mommyhood easier….because all families deserve bliss.

Read more in: Marketwatch

Filed Under: Get to Know WMI, Industry News