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Women’s Marketing and BelGioioso Cheese Inc. Launch New Campaigns

Posted by Brooks Dibble on May 3, 2017 2:53:24 PM

Women’s Marketing, a leading marketing and media services agency for emerging and high growth brands, is pleased to announce a new marketing campaign for BelGioioso Cheese Inc. – a family-owned and operated company specializing in artisan Italian cheesemaking. As media Agency of Record, Women’s Marketing oversaw the media strategy, which will feature a cross-channel presence across Social, Digital, TV, and Magazine. 

In addition to supporting the brand’s popular Fresh Mozzarella cheese, this year’s campaign will unveil new creative assets showcasing the brand’s heritage and dedication to an authentic cheesemaking process that uses artisanal methods and the freshest local milk.  

“BelGioioso has such a beautiful story behind it, today consumers have a desire for transparency, authenticity, and natural ingredients; for us this is who we are, since 1979.  We craft superior quality cheeses that allow you to really taste the BelGioioso difference. By staying true to our Italian heritage, using artisan production methods, using only the freshest Wisconsin milk and natural ingredients, we craft superior quality cheeses that allow you to really taste the difference in our flavor. In addition, we have a very clear message on how we accomplish it. Our Master Cheesemakers are passionately involved in the art of making every cheese we sell, our new creative is based on amplifying that whole message. All the footage was shot in our state-of-the-art facilities in Northeast Wisconsin featuring some of our dedicated employees, including my father who founded the company.” shares Sofia Auricchio Krans, BelGioioso Cheese. 

The strategy includes custom content creation across targeted digital and social platforms, and incorporates television and endemic magazines, to drive awareness and search. “Custom content is the centerpiece of the strategy, driving an emotional response that connects women to the brand, inspiring usage occasions, as it fuels BelGioioso’s newly launched social media channels,” according to Marjorie Powers, General Manager, Food & Beverage at Women’s Marketing. 

“We’re thrilled the brand is tapping into our expanded services, including our social media creative studio, which will give the brand a strong and consistent presence across their digital marketing initiatives,” shares Women’s Marketing CEO Andrea Van Dam. 

About BelGioioso

BelGioioso Cheese is a family-owned and operated company specializing in artisan Italian cheesemaking.  Using only natural ingredients and fresh, local Wisconsin milk, Master Cheesemakers hand-craft a full line of exceptional cheeses guided by a commitment to quality and a respect for tradition.  At BelGioioso, every cheese is a specialty.  www.belgioioso.com/secret

Read more in MediaPost and Deli Market News.

Filed Under: Get to Know WMI, Industry News