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Jul 9 2018

Women's Marketing's Influencer Marketing Strategy Recognized by PR Daily Digital & Social Media Awards

Brooks Dibble

Women’s Marketing’s influencer program for our client, jane iredale, received Honorable Mention recognition in this year’s PR Daily Digital and Social Media Awards! The campaign drove brand awareness for the jane iredale brand, specifically the PurePressed® Base Mineral Foundation, through multi-media formats including blog, video and social posts. The campaign drove highly qualified traffic to the brand’s website supporting eComm sales among new consumers (over 81% of the sessions were new users).

Women's Marketing knows that a strategic influencer campaign can make magic happen for brands. Contact us today to discover what we can do for you!

Filed Under: Media, Industry News, Digital

Jun 22 2018

Andrea Van Dam Speaks at Chief Marketer

Brooks Dibble

Women’s Marketing CEO, Andrea Van Dam, was invited to speak at Chief Marketer’s “Marketing to Women in the #MeToo Era” workshop on June 19, where she shared fresh insights and data on what’s driving women to buy - and love - brands today in “What Women Want—Really.” At the heart of successful marketing to women are emotional connections, clear benefits and convenience. “We know that what women want goes way beyond the surface,” Van Dam said. “What matters to her today is No. 1, emotional connection to a brand.”

Filed Under: Media, Industry News, Digital

Jun 13 2018

Women’s Marketing Named “Agency of the Year” at Search Engine Land Awards

Brooks Dibble

Last night Search Engine Land celebrated the best search marketers in the business at the annual Landy Awards. The Women’s Marketing SEO team was onsite to accept top honors in the “Large Agency of the Year, SEO” category. So proud of our team and their hard work that earned this esteemed recognition. 

Filed Under: Media, Industry News, Digital

Jun 9 2018

Women's Marketing Named a Finalist in PR Daily's Digital & Social Media Awards

Brooks Dibble

We are thrilled to share that PR Daily’s Digital & Social Media Awards have recognized our campaign for long-time client, Iredale Mineral Cosmetics (jane iredale), as a finalist in the Influencer Marketing Campaign category. Winners will be announced in late June.

Filed Under: Media, Industry News, Digital

May 29 2018

Women’s Marketing Named to 2018 Search Engine Land Awards Shortlist

Brooks Dibble

We are thrilled to announce that Women's Marketing has been nominated in the "Large Agency of the Year, SEO" category in this year's Search Engine Land Awards! Read more about the awards and the upcoming event on June 12 at MoPOP in Seattle where winners will be announced. 

Filed Under: Media, Industry News, Digital

Apr 24 2018

Women’s Marketing Named a Finalist in Glossy Awards

Brooks Dibble

Great news! Our campaign for Swedish women’s clothing brand Gudrun Sjödén has been named a finalist, Best Campaign by a Fashion Brand, in this year’s Glossy Awards. The Glossy Awards honor brands, media companies and tech firms that are transforming fashion and beauty. Click here to read more about the awards, and the upcoming event on June 14 in NYC where winners will be announced.

Filed Under: Media, Fashion

Sep 15 2017

Andrea Van Dam Quoted in MediaPost

Ann D'Adamo

The science of AI (technology that artificially replicates the way the human brain perceives, reacts and learns) is quickly impacting how brands use and measure the impact of their visual marketing. Women’s Marketing CEO, Andrea Van Dam, is quoted in this recent Media Post article on the topic, and how it’s impacting engagement rates for marketers.

Filed Under: Media, Get to Know WMI