Women’s Marketing, a leading marketing and media services agency, is pleased to announce that Raquel Klugman has been named SVP, Beauty, helping to lead a dynamic team focused on growing brands through full funnel media strategy and marketing services. In her role, Raquel will work across the vertical’s client portfolio, which includes drybar, Iredale Mineral Cosmetics (jane iredale), First Aid Beauty, and Moroccanoil.
Raquel joins Women’s Marketing from Butter London, following an extensive career in beauty, which launched at Tarte Cosmetics. Previous experience includes six years at L’Oreal, where she led marketing for La Roche-Posay, worked on the executive team for SkinCeuticals, and led the company’s first transversal strategic skincare taskforce for the Corporate Strategic Marketing team. Raquel received an MBA from the Wharton School; she will report directly to Eric Cowles, General Manager, Beauty.
“Raquel’s proven track record and passion for the beauty category makes her a valuable addition to the team,” says Cowles, adding that “Raquel understands first-hand the challenges and opportunities facing brands today. That experience paired with Women’s Marketing’s proprietary tools, resources, and strategic partnerships will make big impact for our clients.”
“I’m very excited to join the Women’s Marketing team. I’ve long respected the agency’s heritage of helping growing brands become category leaders, and I am thrilled to join the company during this exciting time of growth,” says Klugman.
“Raquel is a valuable addition to the Women’s Marketing team. Her experience in indie, mass and prestige beauty is a great match for our client portfolio and furthers our dedication to providing full-funnel marketing services to our clients” says Women’s Marketing CEO Andrea Van Dam.