Women’s Marketing CEO, Andrea Van Dam, was invited to speak at Chief Marketer’s “Marketing to Women in the #MeToo Era” workshop on June 19, where she shared fresh insights and data on what’s driving women to buy - and love - brands today in “What Women Want—Really.” At the heart of successful marketing to women are emotional connections, clear benefits and convenience. “We know that what women want goes way beyond the surface,” Van Dam said. “What matters to her today is No. 1, emotional connection to a brand.”
More than 100 marketers gathered at Espace in Manhattan on June 19 for the morning workshop ahead of Chief Marketer’s 2018 PRO Awards gala luncheon. The half-day program featured seven sessions and 14 speakers who weighed in on creating thoughtful marketing programs that resonate with today’s women and navigating the current climate with the kind of authenticity and transparency in demand.