Health and wellness has become more than a lifestyle, it’s now a status symbol. Consumers aspire to own hundred-dollar leggings, dine on the “cleanest” and most nutritious foods, and work out at boutique fitness centers. From beauty-enhancing supplements to eco-tourism, wellness is the new luxury. Although those with a wellness mindset tend to be focused on transformational experiences, this segment is still very acquisition-minded…but only if products and services authentically align with their values—and therein lies the key to this consumer.
In our trend report, "Health & Wellness Trends 2017," we explore the issues that will be important to marketers, including:
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