Flying Point Digital, a division of Women’s Marketing, is seeking a highly-motivated individual with experience and passion for Search Engine Optimization (SEO). This individual will have proven experience in leading and growing client performance. As a member of a dynamic team, you will have the opportunity to take your internet marketing career to the next level in a position that will enable you to independently lead the strategies and manage relationships for multiple client accounts.
Women’s Marketing is a marketing and media services partner to brands in search of high growth. As an independent woman-led agency, we understand the entrepreneurial mindset, because we live it. We have a long history of turning dynamic indie brands into leaders across categories that matter deeply to women, including beauty, CPG, and retail.
As an Senior SEO Strategist, you will:
- Manage communications and relationships with designated client accounts. This includes daily and weekly email and phone correspondence, as well as occasional in-person meetings.
- Gather all pertinent facts and performance statistics for a client’s website and formulate a comprehensive campaign strategy based on client’s goals, available resources/budget, and SEO best practices.
Perform all on-site optimization, including (but not limited to) optimizing title tags, meta information, URLs, content, headers, and more.
- Perform technical auditing of client websites, competitive analyses, as well as site architecture audits
- Use client’s performance data and competitive insights to develop an off-site strategy to support SEO efforts
- Have at least a basic understanding of new developments in SEO, such as Rich Snippets implementation, including Schema.org markup, Open Graph protocol, the various algorithm updates, and more
- Collect all relevant performance metrics and create compelling and user-friendly reports for clients on a monthly basis. Clients may also require more frequent reporting or communications.
- Create presentations for client use on an as-needed basis under tight deadlines
- Attend conference calls and occasional in-person meetings with clients to present data, provide clear direction and insight on their campaigns, and provide complete answers to their questions
- Provide ad hoc phone and email support for clients.
- Independently research current SEO methodologies to supplement on-the-job training in order to broaden SEO skill set.
- Contribute to departmental development by collaborating with SEO and other marketing teams to innovate or streamline SEO techniques for use on client campaigns.
Qualifications
- Must have 3+ years’ experience managing SEO campaigns start to finish, concept to execution
- Must have demonstrated ability to handle large, complex projects
- A good attitude is a must!
- Must have excellent oral and written communication skills and feel comfortable making presentations both internally and to clients
- Must have strong MS Office Suite skills (Excel, PowerPoint, Word, Outlook)
- Must have experience with Google Analytics, Webtrends, Coremetrics, Hitwise, or other major web analytics programs
- Must be “conversant” in HTML – you should be able to read code and identify certain elements
- Must have strong quantitative analytical skills – numbers should excite you, not scare you
- Must love data (bonus points if you have an interesting data story to tell)
- Previous agency experience is highly desirable
- Previous experience with Brightedge, Moz, SEMRush or other SEO software is a plus
- A strong willingness to learn is crucial!
- Demonstrated understanding of and participation in social media is also highly desirable
- Above all, it should be obvious that you live, breathe, eat and sleep digital marketing!
We offer a collaborative work environment with offices in Westport, CT and New York City. In addition to working with a team of dynamic and fun professionals who absolutely love what they do, the company also offers a fantastic benefits package including health, vision, and dental insurance, 401k with company match, social activities, and during the summer, a Summer Friday abbreviated work schedule. If this sounds like the right career opportunity for you, please send a resume, cover letter, salary requirements to acottrell@womensmarketing.com. Only qualified candidates will be contacted.
WE ARE AN EQUAL OPPORTUNITY EMPLOYER
