Trollbeads

OBJECTIVE:

To bring the Trollbeads message, “Every Story Has a Bead” to life.  To inspire consumers to purchase beads and bracelets based on the stories, experiences and everyday things that resonate most with them.

STRATEGY :

Women’s Marketing created an integrated media plan designed to connect and attract consumers via inspirational and experiential media elements. A highly targeted digital campaign offered custom video and invited consumers to take an online quiz, “what bead are you?” Print ads and customized advertorials were combined with consumer-facing events that included glass bead making, demonstrations and other inspirational activities.