eos

OBJECTIVE:

To build brand awareness, drive trial and increase distribution for 3 unique, and relatively new-to-market product lines

STRATEGY :

Women’s Marketing executed an impactful campaign across print, in-store and out-of-home mediums. Print ads ran in mass-reaching health, beauty, fashion and celebrity titles to promote the eos brand and product benefits. In-store promotions and event sampling were used to drive trial in key markets. And, out-of-home media was used to reinforce brand awareness efforts in key markets.