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Women’s Marketing Adds Depth to Analytics Team | WMI

Posted by Ann D'Adamo on Sep 22, 2016 8:00:00 AM

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Women’s Marketing affirms our dedication to rich end-to-end analytics with exciting new additions to our team of recognized industry experts.Under the leadership of John La Pierre, SVP, Analytics & Digital Operations, the analytics group added three new team members this summer.

Rebecca Shen joined Women’s Marketing as Director, Analytics and brings deep agency experience from MEC Global in New York City, where she supported AT&A, DirecTV, Cricket, Pepperidge Farm, and Macy’s. Her expertise includes digital attribution, multi-channel attribution modeling, and a strong, hands-on understanding of data strategy, integration, and planning.

Eduardo Cruz joined the team as Manager, Analytics with strengths in data management and media analytics. His prior agency experience includes developing insights and optimizing campaign performance for CPG and prestige and mass beauty clients including General Mills and Coty.

Catheryn Llibre, Senior Analyst, Analytics, developed market insights for AT&T across display, social, and traditional media in both national and local markets. She brings a solid perspective on digital media strategy and competitive analyses and is excited about tying science and art of media analytics together

Contact Women's Marketing today to learn how our digital media marketing strategies and robust analytics can help your brand grow and thrive. 

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