Cross-category beverages are becoming increasingly popular. As beverage makers look to satisfy health and wellness demands without sacrificing taste, manufacturers are crafting fusion beverages that tick off all the boxes for consumers. Hybrid, or fusion drinks, like protein-infused coffee and sparkling tea are quenching their thirst for innovation and creating entirely new categories for brands. Women's Marketing offers clients deep insight both the category and the consumer. Learn about the latest trends in our 2016 Food & Beverage Trends white paper and contact us to learn how we can help your brand grow.