Stella Rising Blog

The Impact of Motherhood | WMI

A recent study found that among the almost 2 billion moms worldwide, 50% felt that marketers don’t understand them! Brands can do a better job of...

Super Natural Beauty Infographic | WMI

As women become more aware of the potential side effects of chemicals in their beauty products, they are checking labels and more discriminating...

How Social Media Affects Female Shopping Behavior | WMI

If marketers have one goal, it’s to reach consumers at the moments that most influence their decisions. Historically, those touchpoints were...

What Women Watch | WMI

The Established Mom | WMI

It may look like she’s headed toward an empty nest, but the established mom’s life is nothing but full. She uses technology to effortlessly manage...

Why Beauty Brands Need to Re-Think “Perfection” | WMI

Beauty ads have always featured beautiful, carefully made-up women. Flawless skin, a dramatic smoky eye, a glistening, bold lip—this is what we’ve...

NFL Scores a Touchdown with Female Fans | WMI

Stereotypes have put women on the sidelines, but statistics show that women are making a big impact on the business of professional sports and the...

Pinterest Is the Go-To Source for In-Store Shoppers | WMI

Old-fashioned shopping lists are so passé. According to a recent study, more than two-thirds of female shoppers use mobile phones to access their...

Marketing to the Multicultural Consumer | WMI

Multicultural consumers are transforming the mainstream. Fueled by population growth and increased buying power, they are re-shaping the way...