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Stella Rising Blog

Media

Navigating Retail Media: the Top Seven Platforms to Drive Brand Demand

Retail media is full of buzz and growing fast; it’s expected to grow nearly 30% in 2024 to reach $60M in omnichannel retail media spend this year....
By Katie Michowski
Media

Navigating the New Digital: How to Win When DTC is Expensive and the Cookiepocalypse Looms

A conversation with Anthony Vespucci, EVP Client Strategy, and Amanda Zajac, SVP Client Strategy Between platform restrictions, cookie...
By Anthony Vespucci & Amanda Zajac
Media

All About: Market Mix Models

MARKET MIX MODELING: AN INTRODUCTION Market Mix Models (MMMs) are not a new analytics practice—they have been around for about 30+ years. However,...
By Zafreen Zerilli
Media

Beauty and Augmented Reality: Sparking Digital Trial via YouTube

Augmented Reality (AR) is one of the most exciting developments for beauty ecommerce brands. In the new landscape, where ecommerce is vital and...
By Jessica Ortiz
Media

Case Study: Connecting Awareness to Sales

A common client goal is brand awareness, but that often or always ladders up to a larger goal: revenue. Such was the case with a CPG client, who...
By Zafreen Zerilli
Media

Stay the Course: Strategy for CPG Brands in the Coronavirus Climate

Though the reaction to COVID-19 has played out differently across the U.S., last week was a true turning point in which social distancing skyrocketed...
By Marjorie Powers
Media

The Essential Piece Missing from Your Data Foundation

There is an extremely important element, essential to healthy analytics, that most brands are not doing. The implementation of this strategy leads to
By Zafreen Zerilli
Media

Rising Star Report: Driving 20% Sales Growth for Natural Snack Brand

Aided Awareness +15.25 points Purchase intent +8.30 points HH penetration grew +.05 points +20% Sales connected to media impact At Stella...
By Elizabeth McHugh
Media

TV: A Surprisingly Strong Growth Channel for DTC Brands

Born online, and with a conversion-first focus, direct-to-consumer brands rarely elect television as an advertising channel. Though many of those...
By Marjorie Powers

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