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Apr 13 2018

The Brave New World of TV and What It Means for Advertisers

Marlea Clark

“Must See TV” no longer refers to NBC’s Thursday night lineup. Television has evolved beyond broadcast and cable networks to streaming and on-demand models. Netflix, Hulu, Amazon, and other on-demand services offer consumers endless programming choices and advertisers unlimited ways to reach them. Understanding the new television landscape—and how consumers view programming on multiple devices—will help marketers make better advertising decisions.

Filed Under: Integrated, Digital

Sep 7 2016

Marketing to Generation Z: Teen Shopping Habits| WMI

Ann D'Adamo

Teens are increasingly among the most influential shoppers. They're setting trends and forcing retailers to up the ante on the in-store experience. But if you think you can market to them the same way you're reaching Millennials, you're mistaken. Price conscious and independent, today's teenagers will do their research before heading to the store and have high expectations once they arrive. 

Filed Under: Fashion, Integrated

May 20 2016

Media Strategy: Reaching the Mobile Consumer on Apps | WMI

Ann D'Adamo

“I just don’t have time to exercise!” You’ve heard it a thousand times—and probably said it yourself—and, while it may feel true, it may just be an excuse to cover a lack of motivation to exercise. A recent survey revealed that a quarter of respondents become bored with their exercise programs (they’re called routines for a reason!) and almost half of gym members say they need help to create an effective workout at the gym. Mobile apps to the rescue! These apps may offer a solution for workout weary, time crunched consumers, as well as an opportunity to reach them at a moment of peak relevancy.

Filed Under: Media, Integrated, Health & Wellness

May 13 2016

How Women's Marketing Innovates in Digital Media | WMI

Ann D'Adamo

In her role as Media Director, Digital Innovation Specialist at Women’s Marketing, Elissa Brown is responsible for integrating cutting-edge technologies and best-in-class digital partners into effective media strategies. She’s a dynamic force of nature at the agency, whether reporting back from SXSW or working personally with clients to consistently ensure their goals are met. To find out what else a Digital Innovation Specialist does, we let Elissa tell us, in her own words.

Filed Under: Media, Get to Know WMI, Integrated, Women in Media

May 3 2016

Digital Marketing Strategy | WMI

Shannan Conley

5 Ground Rules for Effective Mobile Video Ads

As video consumption continues to evolve, consumers are shifting away from the confines of traditional TV to the anytime, anywhere availability of mobile video. Analysts predict that soon, 69% of all internet traffic will come from video, with the majority watching on mobile. I think of a woman’s smartphone as her remote control for life! As consumers’ viewing habits change, marketers will have to identify effective mobile tactics to reach them. Here, are my top 5 proven ground rules for brands looking to create effective mobile video ads.

Filed Under: Media, Integrated, Digital

Apr 4 2016

How To Create Amazing Native Ad Content | WMI

Ann D'Adamo

Want to know how to create amazing native advertising or custom content? Follow these five guidelines!

Filed Under: Media, Integrated, Digital

Jan 13 2016

New Guidelines for Native Advertising | WMI

Ann D'Adamo

On December 22, 2015, the Federal Trade Commission issued tougher guidelines on native advertising to ensure that publishers, advertisers, and brands are clearly labeling paid digital editorial content as advertising. Their goal in establishing the new guidelines is to clearly differentiate paid content from editorial. Previously, native ads—or branded content—could have a similar look and feel to the publisher’s own content. The FTC believes this caused confusion among readers about what was sponsored content, often ambiguously embedded into entertainment programming or user generated videos on social media.

Filed Under: Integrated, Industry News, Digital

Jan 8 2016

Challenges at Retail | WMI

Ann D'Adamo

During the recession, Americans severely cut back on discretionary spending. Fast forward eight years, the economy has largely recovered, but consumers haven’t reverted to their pre-recession consumption habits. According to a recent study, 40% of women said they cut back on shopping because they realized they simply didn’t need “all that stuff.” But that doesn’t mean that consumers have stopped spending, rather, they’re more discerning about the products they’ll buy. Marketers now need to demonstrate how their products will enhance consumers’ lives and why they need them. Women’s Marketing takes a look at the challenges retailers face and the opportunities to innovate retail experience.

Filed Under: Fashion, Integrated, Industry News, Digital

Jan 4 2016

Consumers Don’t Waffle on Breakfast for Dinner Trend | WMI

Ann D'Adamo

We have brunch, a mashup of breakfast and lunch, so why not “brinner.” a.k.a., “breakfast for dinner”? According to new research, the majority of Americans are embracing “brinner” already—nine out of ten say they eat breakfast for dinner, with more than half of respondents enjoying breakfast foods for an evening meal once a month or more and nearly 25% doing so once a week!

Filed Under: Food & Beverage, Integrated, Industry News, Digital

Dec 30 2015

Psychographics: Creating Buyer Personas | WMI

Ann D'Adamo

In 2015 we heard a lot about Millennials and the millennial buying power. Marketers called them “enigmatic” and questioned their brand loyalty, yet almost every brand was actively trying to appeal to this demographic. And perhaps that was the problem: instead of looking at demographics alone, marketers should be digging deeper to uncover key psychographics about their consumers: persona based marketing While demographics explain who your customer is, psychographics explain why they buy. Combining basic buyer and demographic data with richer psychographic information helps brands generate a comprehensive profile of their consumers and offer a detailed view of their buying habits and lifestyle preferences. This results in deeper, data-driven insights and enables marketers to more effectively speak to consumers.

Filed Under: Integrated, Industry News, Digital