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Mar 6 2018

Artist in the House: Jean Bedrosian

Ann D'Adamo

At Women’s Marketing, we’re passionate about growing brands. It’s who we are and what we do. As individuals, we also bring a unique set of talents and perspectives that influence how we creatively approach our work. In addition to working on our SEO team as a Senior Strategist, Jean Bedrosian is also a talented artist whose work was recently selected to be part of the AD ART SHOW at Sotheby’s in New York City. Here, Jean shares her approach to art and how her analytic work at Women’s Marketing is balanced by her creative endeavors.

Filed Under: Get to Know WMI

Oct 25 2017

Unlock the Challenger Within: 7 Steps to Disrupting Your Category |WMI

Rich Zeldes

Challenger Brand – A brand that stimulates long-term growth by disrupting the dynamics of an established category or creating an entirely new one

Filed Under: Get to Know WMI, Digital

Sep 7 2017

What Makes Indie Brands Successful? An Interview with Andrea Van Dam | WMI

Ann D'Adamo

At Women’s Marketing, we understand the entrepreneurial mindset because we live it. Our CEO, Andrea Van Dam, has spent her career helping indie brands become household names and her excitement for building brands is infectious: this month, Andrea is profiled in HER, a publication focusing on women in leadership roles.

We wanted to go behind the scenes with Andrea, and dig a little deeper into why indie brands resonate with consumers, the impact of social media and technology, and what the brand/agency partnership will look like in the future. Please check out the full interview at HER magazine (registration required).  

Filed Under: Beauty, Get to Know WMI

May 11 2017

Meet the Moms of Women’s Marketing | WMI

Ann D'Adamo

It feels like marketers are always looking to divide moms into categories. From working moms, stay at home moms, Millennial moms, to Gen X moms—there are almost as many ways you can segment this group as there are stages of childhood development! In honor of Mother's Day, a few of the women on our team, a young Millennial Mom, older Millennial Moms and a Gen X mom, share their media habits, shopping behaviors, and how they’ll be spending Mother’s Day…you might find they have more in common than you may have thought.

Filed Under: Get to Know WMI

May 8 2017

Building a Beautiful Workforce: Hiring and Retaining Millennial Talent | WMI

Ann D'Adamo

Earlier this year, Women’s Marketing and job search platform AllWork fielded a study to learn what Millennials look for as they job hunt and presented the findings at the Millennial 20/20 Summit in New York City. With their expertise in staffing at top beauty retailers, and our deep understanding of the beauty industry, we each brought our own unique perspective to the project. You can read the report here, but we wanted to continue the conversation to learn how beauty brands and retailers can attract and retain top talent. Andrea Van Dam, CEO of Women’s Marketing, and AllWork Chairman and CRO Scott Gurfein, discuss how the retail experience will be transformed in the next few years by Millennials and emerging technology.

Filed Under: Get to Know WMI, Industry News

Nov 10 2016

Eric Cowles named General Manager, Beauty at Women's Marketing | WMI

Ann D'Adamo

Women's Marketing, a leading marketing services agency, is pleased to announce that Eric Cowles has been named General Manager, Beauty, as part of an ongoing mission of offering enhanced marketing strategy and consultative services to emerging and high-growth brands.

Filed Under: Get to Know WMI

Oct 3 2016

How A.I. Will Inform The Future of Marketing | WMI

Ann D'Adamo

From programmatic to personalization, marketing tech is redefining how brands target and speak to consumers and creating new opportunities to build relationships. “Personalization helps brands strengthen their relationships with consumers, who are more engaged when they feel messages being delivered are relevant to them,” says Andrea Van Dam, CEO of Women’s Marketing.

Filed Under: Media, Get to Know WMI

Sep 22 2016

Women’s Marketing Adds Depth to Analytics Team | WMI

Ann D'Adamo

Women’s Marketing affirms our dedication to rich end-to-end analytics with exciting new additions to our team of recognized industry experts.

Filed Under: Get to Know WMI

Sep 21 2016

How to Get a Private Equity Firm to Look at Your Brand | WMI

Andrea Van Dam

For the past few years, investors have had their eye on the beauty industry—and emerging brands, in particular, have caught their attention. “We’ve seen those companies filling a niche and those offering highly innovative products have been ripe for investment or are being strategically snapped up by major brands,” says Women’s Marketing CEO Andrea Van Dam.

So what do private equity firms look for when making an investment in a beauty brand? Andrea recently spoke to Diane Miles, Operating Partner and CEO of TSG Beauty, a division of TSG Consumer Partners about the financial community’s obsession with beauty, and what investors look for in brands.

Diane has more than 25 years of experience in building beauty brands across the globe, so we were thrilled to get her view on one of our favorite topics, the beauty industry.

Filed Under: Media, Beauty, Get to Know WMI

Sep 20 2016

Women’s Marketing Expands Social Strategy Expertise | WMI

Ann D'Adamo

Women’s Marketing continues to offer best-in-class marketing services with new additions to our team of recognized industry experts.

Filed Under: Get to Know WMI