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Mar 21 2018

Infographic: Inside The Mind of the Millennial Shopper

Ann D'Adamo

Millennial women love to shop. Researchers found that 94% of women 15-35 spend over an hour per day shopping or browsing online—and when they do buy, they are 20% more likely than the average shopper to spend up to 25% more. Although she’s an avid shopper, she’s selective about the brands she buys. In our infographic, you'll learn what (and who) influences her purchases and why brand story matters. 

Filed Under: Fashion, Beauty, Retail

Oct 27 2017

Infographic: Who Is The Luxury Fashion Consumer | WMI

Ann D'Adamo

Today’s luxury fashion consumer is sophisticated, digitally savvy, and more selective about the brands she buys. Brands that have historically relied on heritage and exclusivity must now navigate a “new luxury” that includes personalization, technological innovation, and authenticity, while maintaining the traditional expectations of the brand. As luxury marketers develop omnichannel strategies to keep her engaged, it’s essential to understand who she is (female, millennial or Gen X) and how she discovers the products she covets. In our infographic, we take a look at this consumer to discover more about her preferences and behaviors.

Filed Under: Fashion, Digital

Oct 20 2017

A Portrait of the Millennial Luxury Consumer | WMI

Ann D'Adamo

Although Millennials may have less disposable income than the generations preceding them, simply profiling this consumer by income may not be the best strategy. While their predecessors may have been status seekers, Millennials view luxury differently. Quite simply, Millennials don’t buy luxury goods to impress others, they buy premium products because they believe they are better. Researchers found that today’s luxury retail consumer tends to be younger, urban, and well-informed about the brands she buys. Discover how this consumer learns about luxury brands, when she’s most apt to buy, and the influencers that matter most.

Filed Under: Fashion, Retail

Oct 4 2017

Amazon: Why Fashion Brands Need to Join the Party | WMI

Ann D'Adamo

Amazon is predicted to become the U.S.’s biggest apparel retailer, surpassing Macy’s, by the end of this year.  In 2017, apparel sales on the platform climbed 30%; in addition, Amazon launched more than a dozen private label brands, introduced Prime Wardrobe, debuted the Echo Look—and they’re just getting started. Meanwhile, traditional retailers continue to struggle, relying on discounting to drive consumers into stores and online shops. 

Filed Under: Fashion, Amazon

Sep 4 2017

Denim's Return to Fashion | WMI

Ann D'Adamo

After years of wearing stretchy leggings, consumers are re-discovering denim. A combination of consumer demand for new styles and treatments, along with shifting market factors, creates an opportunity for both established and new brands.  We’re beginning to see the effect of the denim renaissance in the marketplace—in the past month, GUESS has re-emerged to beat analyst expectations, Everlane added a sustainable denim collection to its mix, and fast-fashion brands have stepped up their denim assortment. And it’s not just jeans—denim jackets, skirts, and overalls are must-have items for fall.

Filed Under: Fashion

Aug 18 2017

Infographic: Re-Engaging the Retail Fashion Shopper | WMI

Ann D'Adamo

Retailers have always held sales to clear end-of-season merchandise, but more recently, struggling retailers have been relying on deep discounting to draw consumers into stores. It seems this tactic has backfired—77% of consumers say that frequent special offers make it easy to avoid paying full price for clothing. As retailers evolve their engagement strategies, they should consider how women engage with fashion brands and what they say is important to them when shopping for apparel.

Filed Under: Fashion

Jul 31 2017

Reinventing Retail: How Retailers Can Surprise, Delight, and Succeed | WMI

Rich Zeldes

I recently had an in-depth conversation with Brendan Witcher, principal analyst, digital business strategy at leading global research and advisory firm Forrester, about the outlook for retail, which, as we’ve all heard, appears rather bleak. This year alone, 5,300 stores have closed, up 218% year-over-year, with no slowdown in sight. Analysts predict that store closings in 2017 will exceed the record high number of closures in 2008 at the start of the Great Recession.

Filed Under: Fashion

Jul 24 2017

Why Athletic Footwear Brands Stepped Up Their Game | WMI

Ann D'Adamo

Have Nike and Adidas supplanted Choo and Louboutin as the footwear of choice for the sartorially savvy? Thanks to the casualization of the workplace and the loosening of office dress codes, sneakers have become much more than weekend wear for both men and women—they’ve become status symbols. Celebrity collaborations and athlete endorsements have continued to lend cachet to brands and a new wave of sneaker culture is evolving as the latest manifestation of the athleisure trend.

Filed Under: Fashion, Amazon

Jul 14 2017

What Consumers Love (and Hate) About Retail Stores | WMI

Ann D'Adamo

Online shopping has never been easier, just a few taps on your mobile phone and you can have almost anything delivered to your doorstep. While consumers appreciate its convenience, online shopping has yet to fully replicate the sensory aspects of the retail experience. Seventy-two percent of Americans cite the ability to touch, feel, and try on products as a top reason for shopping in-store and 77% of women say it’s the primary reason they shop in-store instead of online. In fact, 68% of all apparel and footwear items are still purchased in-store. But the shopping experience goes beyond simply touching and trying on clothes—atmosphere, the joy of discovery, and a human touch all play an important role in keeping customers coming back.

Filed Under: Fashion

Jun 30 2017

Infographic: Running in Style | WMI

Ann D'Adamo

Running is one of the most popular sports worldwide, aside from walking it’s the most common form of exercise for women. In the U.S., 26% of all women say they regularly run or jog. Not long ago, women were an afterthought in distance running, today, they make up 57% of the 17 million race finishers in the country. Although women run for health benefits and the challenge of crossing the finish line, they still want to look their best while doing so! In our infographic we explore how fashion and beauty brands can engage active women with content that addresses their concerns.

Filed Under: Fashion, Beauty, Health & Wellness