Stella Rising Blog

New Year, New Ad Campaigns

January and early February is a great time to review your Amazon Advertising performance from the past year and make adjustments, tweaks, and...

Skincare Success: Seven Fundamentals for Growth in the Amazon Skincare Category

SKINCARE SUCCESS: SEVEN FUNDAMENTALS FOR GROWTH IN THE AMAZON SKINCARE CATEGORY Beauty ecommerce generated $13.5B in retail sales in 2021 and is ...

Stellar Recap: 2021 Amazon Cyber Five Results

The rhythm to this year’s holiday season is different, with consumers stretching purchases out over a longer period than usual. That trend softened...

How to Handle Amazon Inventory Levels: All About the Born to Run Program

Keeping inventory in stock for Amazon Vendors is not always easy: Amazon’s automated purchasing algorithm determines which ASINs to order based on...

Last Minute Tips for Amazon Holiday Success

Black Friday/Cyber Monday is three weeks away and the holiday countdown has officially begun! Hopefully, your brand has dedicated time over the past...

Ship Strategically: Understanding Your Amazon Inbound Shipping Options

It is hard to believe that Q4 is right around the corner, yet with Amazon’s recent release of details and deadlines for the upcoming holiday season, ...

Infographic | Amazon Prime Day 2021

Comparing Prime Day events, 2020 to 2021, is an uneven game. In 2020, Prime Day was extremely close to the peak holiday shopping season and amidst...

Infographic | Amazon Assessment: Beauty Category 2021 YTD

Stella Rising excels in Beauty on Amazon, with expertise in Beauty and Luxury Beauty on the platform. For the first time in an infographic, we are...

Looking to Launch: Six Tips for a Successful Launch on Amazon

It has never been easier to launch a new brand on Amazon, but it has never been harder to succeed. In my role as VP, Marketplace Strategy, I advise...