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The Mindset of Millennial Women | WMI

Posted by Ann D'Adamo on Sep 19, 2016 8:30:00 AM

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Millennial women are independent, adventurous, and anchored by a strong sense of self. Unafraid to live life on their own terms, they’re abandoning traditional roles and values and living by their own set of rules. At the same time, they’re incredibly disciplined about saving and planning for their future. In other words, they know what they want and they know how they aim to achieve it. Her “me-centric” perspective defines what she wants from the brands she buys and how marketers should communicate with her.

Is your brand trying to reach female consumers? Marketers that understand what she values and how she percives their brand will have an advantage in engaging her. Women's Marketing offers a full scope of marketing services—social media, influencer marketing, digital, and traditional media, to build awareness and activate consumers. Whether you're marketing beauty products or launching a new food or beverage line, our suite of media planning and buying services can help to build your brand. Contact us today to get started! 

Filed Under: Media