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Infographic: The Fashion Forward Latina | WMI

Posted by Ann D'Adamo on Jan 18, 2016 5:08:39 PM


Latina women are often referred to as fashion-forward, setting trends instead of following them. Research shows they adopt new styles earlier and are more likely to purchase at the beginning of the season. Spending an estimated $30 billion on apparel and accessories, they are already a dominant force shaping the industry and as the Hispanic demographic continues to grow (Latinas are expected to become 30% of the total U.S. female population by 2060), they will become increasingly powerful economically. Contact Women's Marketing today to learn how your brand can best reach Latina women. 

Filed Under: Fashion, Women in Media