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SEO Myths Dispelled

Posted by John Morabito on Oct 3, 2018 7:00:00 AM

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SEO can bring enormous benefit to brands, but it can be a bit confusing and lead to a lot of conflicting “facts” floating around. Here, we’ve laid out a few major SEO “myths” along with some options to pivot to instead.

Myth #1: Keyword Density Matters

Keyword density refers to the number of times a given page mentions a certain word. In the past, SEO specialists would try to hit a certain percentage (usually around 3%) of keyword density on everything they produced. In reality, Google only needs to see the “target” keyword a few times to understand the page material. 

What to Do Instead: 

Instead of using the phrase “natural makeup tips” fifty times, use semantically related keywords that Google expects to see in a quality piece of content on that subject. For example, Google would also look for keywords like “natural look makeup,” “natural makeup ideas,” and “all-natural look.”

Myth #2: Meta Keywords Help Page Ranking

Nope! Meta keywords used to be a thing, but they no longer have any purpose or value in Google.
 
What to Do Instead 
Focus on crafting compelling title tags, H1 header tags, and meta descriptions that communicate what the page is about. Title tags appear in search engines and the browser title bar. H1 header tags appear within the body of the post. If the title tag doesn’t match what the content on the page is about, that piece will end up in spam. Search engines give more weight to title tags than H1 headers. In the meta description, include words that users will actually type in search, such as “popular beauty trends.”
 
Myth #3: Adding Lots of Keyword-Heavy Tags to Blog Posts Works
Content creators often use tags similarly to the way they would use meta keywords, which results in the tags creating separate, often indexable, pages. Tagging vague things like “blue lips” or “lipstick” actually creates pages that compete with other pages on the site, thus adding little value.
 
What to Do Instead
Treat tags like a second level of category taxonomy. The more detailed and strategic the tag structure is, the better the page will perform. Create categories for the most popular topics on the site, then create tags for secondary topics that are not strong enough to be a standalone category. When tags are created, use that same tag on other posts. Never create tags with just one or two posts assigned to them.

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Filed Under: Digital, Media