SEO can bring enormous benefit to brands, but it can be a bit confusing and lead to a lot of conflicting “facts” floating around. Here, we’ve laid out a few major SEO “myths” along with some options to pivot to instead.
Myth #1: Keyword Density MattersKeyword density refers to the number of times a given page mentions a certain word. In the past, SEO specialists would try to hit a certain percentage (usually around 3%) of keyword density on everything they produced. In reality, Google only needs to see the “target” keyword a few times to understand the page material.
What to Do Instead:Instead of using the phrase “natural makeup tips” fifty times, use semantically related keywords that Google expects to see in a quality piece of content on that subject. For example, Google would also look for keywords like “natural look makeup,” “natural makeup ideas,” and “all-natural look.”
Myth #2: Meta Keywords Help Page RankingNope! Meta keywords used to be a thing, but they no longer have any purpose or value in Google.