Although Millennials have been on the minds of marketers, they shouldn't forget about seniors. Baby Boomers still represent a large segment of the American population and significant spending power. In 2015, the 75 million U.S. Baby Boomers represented 39% of total income dollars and 34% of net worth. Although they are aging, this generation intends to remain young at heart! This infographic looks at their approach to longevity and how it's creating marketing opportunities for health and wellness brands. For more digital marketing news, sign up for our newsletter or reach out to Women's Marketing to learn how we can help you effectively reach your target customers.