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Accessories: The Unsung Heroes of Fashion | WMI

Posted by Ann D'Adamo on Aug 19, 2016 8:30:00 AM

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If you want to update a dress or simply make a white t-shirt more stylish, simply add some trendy accessories. From statement necklaces to oversize sunglasses, accessories offer a cost effective way to update your wardrobe. Perhaps this is why so many brands marketing to women are expanding their fashion lines to include accessories. In our infographic, we look at how women are shopping for fashion accessories and why brand might consider including them in their next collection.

Just as fashion brands must have multiple products to appeal to their consumer, marketers must use multiple touchpoints to reach them—digital, social, influencer marketing and even broadcast and print must be part of the media mix. Contact Women's Marketing to discover our wide range of marketing services designed to reach women when and where they most likely to be interested in your brand. 

Filed Under: Fashion