Like a little brother that follows you everywhere, brands on social media can become annoying. Overly aggressive sales promotions and content that’s out of touch with their follower’s interests and values can result in more “unfollows” than “likes.” Researchers found that 86% of social media users want to follow their favorite brands on social media, but when they do, they’re looking for relevant content, not a constant stream of cringe-worthy posts. How can brands be sure their content is welcomed and shared? Start by learning what not to do on social media!
Women's Marketing offers expertise in all aspects of social media—from understanding the right platforms for your brand, to content creation and social listening, to amplifing your message with the right advertising. We know how to market to women and reach the female consumer when and where she is most receptive to your message. Contact us today to tap into the buying power of women!