Partnering with social influencers and sharing that content on social media has become commonplace for brands, but is it worth it? Although measuring ROI is a challenge for 78% of marketers, most agree influencers have been successful in driving awareness, engagement, and increasingly, lower funnel metrics-46% of marketers now use product sales to determine the success of a program, a notable jump from just 34% in 2016. Today, 86% of marketers across industries are using influencer programs, indicating that they have become an integral part of the marketing mix, not just a passing fad. In our infographic, we reveal the strategies marketers are using in their influencer marketing campaigns and the tactics that are the most successful.
8 Facts About Influencer Marketing
39% of marketers are increasing influencer budgets in 2018
Most marketers spend between $25-50K on influencer programs
Marketers engage in between 1-5 influencer campaigns per year
Most influencer campaigns engage between 1-10 influencers
52% of marketers leverage multiple influencer types in each campaign
44% use influencer content to improve performance of other marketing channels and social media
29% contract with influencers to be brand ambassadors
7% use celebrities and famous influencers in chatbots
Women’s Marketing is the leading marketing strategy and services agency for high growth brands. Contact us today to learn how our deep insights into consumer behavior and the marketplace can help your brand win.