The last thing most Americans want to do after a long day at work is spend hours cooking dinner for their families. Meal kits promise a one-box solution that includes gourmet ingredients, recipes, and delivery to your front door. This convenience is catching on! Sales of meal kits topped $1.5 billion as one-in-four adults purchased a meal kit in 2016—and 70% of those consumers are still actively purchasing them. In fact, 28% of Millennials say they would go as far as making Thanksgiving dinner from a meal kit if they had that option! In our infographic, discover why consumers purchase meal kits and how brands can capitalize on the convenience factor.
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