Who is the Ulta Beauty shopper? She's an explorer and Ulta's wide selection of products delights her sense of discovery. In our infographic, we look at how women shop for beauty specifically at Ulta.
Who is the Ulta Beauty Shopper?
1. Why does she love Ulta? 44% say it's the "best place to explore" and they have the "best loyalty card program"
2. Ulta shoppers also shop mass, drug, and brand websites
3. She enjoys browsing without pushy sales people
4. She's active on social media! Facebook, YourTube, Pinterest, and Instagram are her favorite platforms
5. 78% say that buying American-made products is important to them
Want to know more about how women shop for beauty at retail? Download our white paper "Unmasking the Beauty Consumer" to learn more!