<img src="http://www.central-core-7.com/54940.png" style="display:none;">

Infographic: What Women Want In Anti-Aging Skin Care | WMI

Posted by Ann D'Adamo on Dec 12, 2016 8:30:00 AM

ForeverYoungSkinCare_Infographic.jpg

Today, women are taking a 360° view of anti-aging. They're not simply applying the latest miracle cream, there's a widespread awareness of the lifestyle factors that affect their skin's appearance and taking an "inside-out" approach to prevention and repair. In our infographic, we explore the trends in anti-aging skin care and look for opportunities for forward-thinking beauty brands.

Is your beauty brand marketing to women? Discover how Women's Marketing can help you reach female consumers when and where she's most receptive to your message. Contact us today to learn more!

5 Things Women Want in Anti-Aging Skin Care

1. 73% of all women use skin care products and 1-in-5 use anti-aging skin care

2. 67% of women buy mostly mass brands, 19% purchase prestige brands

3. 24% of women with household incomes over $75K invest in anti-aging products

4. Premium skin care shoppers are more influenced by digital marketing

5. 17% of women have taken a nutritional supplement designed to enhance beauty and reverse the effects of aging

Filed Under: Beauty